About our company

Confie is the largest independent personal lines insurance
agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating
a world-class operation built to efficiently support our customers, drive
innovation, and develop exceptional talent. Since then, our Mexico operation
has become a vital extension of our organization, strengthening the work that
powers our U.S. business and elevating the experience of customers across all
50 states. Today, more than 1,800 team members—both on-site and remote—help
fuel our success with a focus on quality, consistency, and operational

excellence.

Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an
inclusive, fast-paced, and collaborative culture where employees are encouraged
to grow and build long-term careers with a company shaping the future of

insurance.

Learn more at style=/"margin-top: 0px/">About the role

We are seeking an experienced Senior Bilingual Content

Writer & Editor to help grow brand awareness, organic visibility, engagement, and lead generation through useful, compelling, and
search-optimized content. This role will create content across websites, blogs, infographics, emails, video scripts, digital and print collateral, and other

marketing channels.

The role primarily focuses on content creation, with
approximately one-third dedicated to editing and reviewing content in both
English and Spanish. This individual will write, edit, translate, and localize

content in both languages, ensuring accuracy, consistency, cultural relevance, and alignment with our brand voice.

We are looking for a strong storyteller and editor who
understands how to create content for people while optimizing it for
traditional search, AI-powered search experiences, and large language models
(LLMs). The idóneo candidate has a proven track record of producing and editing





content that drives engagement and supports business goals.

This position requires a high level of creativity and
editorial judgment, along with the ability to apply SEO best practices and use
data-driven insights and AI-assisted writing, research, editing, and
optimization tools to develop high-quality content efficiently. The successful

candidate will know how to leverage AI to improve research, ideation, drafting, and optimization while applying strong human judgment to ensure accuracy, originality, brand consistency, and overall content quality, editorial

judgment, and the ability to use data-driven insights to write and edit

compelling material.

Requirements

- Bachelor's in Marketing or equivalent.
- Full professional fluency in both English and

Spanish, with exceptional writing, editing, grammar, and proofreading skills in
both languages.

- +3 years of professional writing, editing, and content

marketing.

- Ability to use AI efficiently while maintaining

independent editorial judgment, accuracy, originality, and brand standards.

- Familiarity with AEO, generative search, and

content optimization for AI/LLM discovery is strongly preferred.

Job Responsibilities

- Research,

write, edit, and optimize content from start to finish in both English and
Spanish.

- Have a

brand publisher mindset: create the content our audience is looking for and
then optimize the path from top to bottom of the funnel (buyer journey).

- Translate,

adapt, and localize content from English to Spanish and Spanish to English

while maintaining the intended meaning, brand voice, tone, and cultural
relevance.

- Use

AI-Assisted writing, research, editing, and content optimization tools as an





integral part of the content development workflow to improve efficiency, scale
content production, and support quality.

- Determine

messaging and content strategies across customer-facing marketing and

advertising channels, including websites, emails, digital ads, and social
media.

- Ability

to write and edit long- and short-form content across marketing and advertising
channels.

- Write

and optimize content using SEO, AEO, and AI/LLM content best practices to

improve visibility across traditional search engines and emerging AI-powered
discovery experiences.

- Incorporate

keyword research, search intent, content structure, internal linking, FAQs, entity and topic coverage, and other optimization recommendations naturally
without sacrificing readability or brand voice.

- Deep

understanding of how to conduct interviews, research projects, audits, and
analysis to complete a writing assignment.

- Ability

to follow an editorial calendar, collaborating with other members of the
content production team to ensure timely delivery and editing of materials.

- Develop

content for multiple platforms, such as press releases, announcements, websites, email marketing, product descriptions, videos, and blogs

- Use

search engine optimization (SEO) strategies in writing to maximize the online
visibility of a website in search results

- Work

with the internal and external SEO teams to develop long-form content that
supports SEO goals.

- Ensure

consistency in voice, messaging, grammar, style, and approach across all
written materials in English and Spanish.

- Manage

multiple assignments and priorities simultaneously while meeting deadlines and

maintaining high editorial standards.

Benefits

- Competitive weekly salary
- Legal benefits
- Christmas bonus
- Savings fund
- Profit sharing (PTU)
- Vacation days
- Vacation premium
- Extra paid days off
- Private medical insurance and preventative

care

- Life Insurance
- Growth opportunities

📌 Sr. Content Writer & Editor (Bilingual) (Mexicali)
🏢 Confie TA Admin
📍 Mexicali