Role Description Key brands of responsibility: COVID-19 m RNA Vaccine, COVID-19 Antiviral, m RNA pipeline
Owns brand strategy for market. Define and Drive Country Specific Brand Strategy
Direct Reports: CBM m RNA, Coordinator m RNA Responsibilities Develop and execute Mexico’s m RNA Vaccines Strategic Plan to maximize access to our vaccines for all eligible individuals in the country in the context of a L&P; TT project in the country. Develop strategic plans and tactics to protect and expand access and ensure accuracy for sales forecasting and budget execution. Responsible for revenue growth, lifecycle management, forecasting of revenue and Op Ex for the m RNA Vaccine and antiviral franchise ensuring the realization of profitability targets in country. Allocate and execute in country brands’ budget in alignment with local vaccines strategic pillars and tactics. Responsible for project management of cross-functional team ensuring successful implementation on strategic plans. Identify new business opportunities, advance proposals,



and anticipate initiatives to drive TA growth and maximize our portfolio value across the main customer groups and key stakeholders. Work collaboratively with key internal and external stakeholders to identify gaps, opportunities, needs and maximize our portfolio value. Work in partnership with Medical Societies and Institutions to maintain update on latest information on our products, through CME to train current and emerging KOLs. Design and launch Marketing Awareness Campaigns and Omnichannel strategies Matrix management & leadership to ensure optimal decision making between General, Region, Country Management, Vx Category lead and local cross functional brand team for effective support and agile decision-making processes. Providing the sales team with the necessary technical expertise, and health care professional engagement plans. Develop Annual Marketing and Operational Plan and execute brand strategies to local market needs, defining lo

📌 Country brand lead mrna vaccines (México)
🏢 Pfizer
📍 México