Who you are A Senior GTM Strategist: You are a Senior Product Marketing Manager capable of independently leading the Go-To-Market strategy for our core product, Flexi Fleet, within the Lat Am retail sector. An Industry Expert: You bring deep B2 B Product Marketing expertise in the logistics or e-commerce space, with a sharp focus on driving commercial results through market-specific strategies. A Strategic Link: You act as a high-impact bridge between Product Strategy, Market insights, and Commercial success, reporting directly to the CPO with a dotted line to Marketing. A Multilingual Enabler: You are a bilingual professional (English/Spanish) skilled at creating compelling value propositions and enablement materials that resonate with key B2 B customers.
What you will do
1. Product Messaging & Positioning (Outbound Focus) Craft the core value proposition and product narrative for Flexi Fleet, ensuring clear differentiation and alignment with our retail customers' business outcomes. Tailor and localize all core messaging for regional nuances, specific LATAM markets,



and different retail customer segments. Identify and deeply understand the primary buyer personas within the target client profiles to inform all GTM efforts.
2. Sales Enablement & Asset Creation Be the primary owner and creator of all critical commercial assets, including the main sales pitch deck, product documentation, interactive demos, and competitive battle cards. Develop high-impact case studies and success stories that highlight the value of Flexi Fleet. Design and execute comprehensive product training sessions for our Sales, Customer Success, and Commercial teams across all LATAM markets.
3. Market Intelligence & Feedback Loops (Inbound Focus) Lead competitive intelligence gathering for the LATAM retail logistics market, translating insights into actionable recommendations for messaging and GTM strategy. Create structured feedback loops and channels (e.g., recurring meetings, centralized repor

📌 Senior product marketing manager — latam gtm lead (México)
🏢 Zubale
📍 México