**Position:**
Marketing Operations Manager
**Job Description:**
Arrow Electronics is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow Integral Supply Chain Solutions, SiliconExpert, and Converge-driving engagement, lead generation, and revenue growth through strategic marketing initiatives.
We are seeking a highly skilled **Marketing Operations Manager** to own the governance, execution, and optimization of our marketing operations ecosystem. This role will be responsible for managing and advancing our marketing technology stack, with a primary focus on **HubSpot execution, process governance, and Salesforce integration** , while providing **secondary support and guidance on WordPress** .
This is a hands‑on role for someone who thrives in building scalable processes, ensuring data integrity, and operationalizing marketing strategies.
**What You'll Be Doing:**
+ Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.
+ Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
+ Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.
+ Serve as the primary platform owner for HubSpot, including hands‑on configuration and execution of workflows, automation, and backend processes.
+ Build, manage, and optimize **lead nurturing workflows, scoring models, segmentation, and lifecycle automation** .




+ Ensure seamless integration and data flow between HubSpot and Salesforce, including lead routing, attribution, and pipeline visibility.
+ Troubleshoot and continuously improve system performance, automation logic, and data synchronization.
+ Knowledge of attribution modeling.
+ Develop and maintain dashboards and reporting frameworks across HubSpot and Salesforce.
+ Ensure data accuracy, consistency, and integrity across all systems.
+ Deliver actionable insights on campaign performance, funnel health, and ROI.
_Marketing Technology & Integrations_
+ Administer and optimize the marketing technology stack, with HubSpot as the core execution platform.
+ Evaluate and implement tools, integrations, and AI‑driven solutions to enhance efficiency and scalability.
+ Maintain system architecture and ensure all tools are aligned with business and reporting needs.
_WordPress & Web Support_
+ Provide **secondary support and guidance** on WordPress, partnering with internal or external web teams.
+ Ensure proper integration between WordPress and HubSpot for forms, tracking, and lead capture.
+ Contribute to conversations around website optimization, conversion paths,



and UX from a marketing operations perspective (not primary developer or owner).
**What We Are Looking For:**
+ Bachelor's degree in marketing, Business, Information Systems, or related field.
+ 7+ years of experience in marketing operations, marketing automation, or similar roles.
+ **Deep, hands‑on experience with HubSpot** (required), including workflows, automation, and system configuration.
+ Experience managing **HubSpot‑Salesforce integrations** and understanding of CRM data structures and lead management processes.
+ Solid working knowledge of **WordPress**, with the ability to support (but not lead) web initiatives.
+ Knowledge of marketing compliance regulations (e.g., GDPR, CAN‑SPAM).
+ Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.
+ Demonstrated ability to build and enforce scalable processes and governance frameworks.
+ Excellent analytical, project management, and cross‑functional communication skills.
**Preferred Skills:**
+ Experience in B2B marketing, especially within technology, manufacturing, or supply chain industries.
+ Familiarity with AI‑driven marketing tools and automation.
+ Experience with advanced reporting tools, BI platforms, or SQL.
**Work Arrangement:**
Hybrid: 3 days in office / 2 days work from home
**What's In It For You:**
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
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