About Us
We are a fast-growing AI marketing agency with operations in Barcelona and Mexico City, helping brands harness the power of artificial intelligence to transform their marketing strategies. As we scale in the Mexico market, our HR Generalist plays a key role in building a strong organizational foundation for the Mexico City office.

Role Summary
The HR Generalist supports people operations end-to-end for the Mexico City office — from technical recruitment to HR administration, employee relations, and office management — reporting directly to the HR Director. The responsibilities listed below are illustrative of the functions inherent to the position and are not exhaustive.

Key Responsibilities
Tech Talent Acquisition Support

Source and screen candidates for technical roles, including AI/ML engineers, data scientists, developers, and technical marketing specialists, through job boards, LinkedIn, and other channels aligned with the Mexican tech talent market

Conduct first-round interviews, maintain candidate communication, and ensure a positive candidate experience

Partner with the Senior Recruiter on sourcing support for senior or business-critical roles, handing off later-stage interviews and offer management to them

Manage the Applicant Tracking System (ATS) and recruitment metrics/KPIs

HR Operations & Administration

Execute HR policies and procedures defined by the HR Director

Manage employee onboarding and offboarding processes end-to-end

Maintain and keep up to date employee files and labor documentation

Support payroll coordination, including managing monthly payroll incidences (novedades)

Support benefits administration and time-off/attendance tracking





Ensure compliance with Mexican labor law and regulations

Employee Relations & Engagement

Serve as the first point of contact for employee questions and concerns

Support culture and engagement initiatives

Assist with conflict resolution, escalating complex cases to the HR Director when necessary

Support the coordination of performance review and feedback cycles

HR Projects & Initiatives

Contribute to the continuous improvement of HR processes and People systems

Support the coordination of training and development programs

Prepare HR reports and analytics to support data-driven decision-making

Collaborate on special projects assigned by the HR Director

Office Management & Internal Communications

Serve as the main point of contact with building administration

Coordinate and manage the monthly allocation of parking spaces

Place weekly office supply orders (e.g., pantry/"super" stock) and ensure the office is fully stocked and functioning properly

Ensure office facilities and equipment are in good working order, escalating issues as needed

Support internal communications

Requirements
Required Experience & Skills

3-5 years of HR generalist experience; exposure to tech or startup environments preferred

Experience sourcing and screening candidates for technical roles (exposure to AI/ML, software engineering, or data science roles is a plus)





Solid understanding of Mexican labor law, regulations, and HR best practices

Hands-on experience with HR operations: onboarding, benefits administration, and compliance

Proficiency with HRIS and applicant tracking systems

Bilingual proficiency in Spanish and English (written and verbal)

Preferred Qualifications

Experience in marketing, advertising, or tech agency environments

Familiarity with sourcing strategies for technical talent

Bachelor's degree in Human Resources, Business Administration, or a related field

AI Tools Knowledge

Personal Attributes

Highly organized, with strong attention to detail and the ability to manage multiple priorities

Proactive and resourceful problem-solver who takes initiative

Excellent communication and interpersonal skills

Adaptable and comfortable in a fast-paced, evolving environment

Collaborative team player, eager to learn

Discreet, with the ability to maintain confidentiality with sensitive information

Genuine interest in technology and AI-driven business environments

What We Offer

Competitive salary and benefits package

Hybrid work arrangement (2 days in the office, 3 days remote)

Direct mentorship and learning opportunities from senior leadership

Exposure to cutting-edge AI technology and innovative marketing solutions

Collaborative, fast-paced environment with growth potential

Professional development support and career advancement opportunities

Free Lunch on office days

Free Friday afternoons

Work from anywhere for 30 days/year

Birthday day off to celebrate your day

23 vacation days + 2 personal days

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📌 HR Generalist (Ciudad de México)
🏢 KEENFOLKS
📍 Ciudad de México