Job Title: Creative Growth Director Contractor Fee: $2,500–$3,500/month (USD) Work Arrangement: Remote Engagement Type: Independent Contractor Commitment: Full-time (Approx. 40 hours/week) Company Overview: Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage general talent.
About This Role:
We are hiring a Creative Growth Director for a growing food and beverage eCommerce company. In this hands-on individual contributor role, you will turn raw content into high-performing ads through creative strategy, video and static production, AI-assisted variations, testing, and performance-led iteration. You will collaborate with the founder and relevant teams to help acquire customers profitably.
Key Responsibilities:
Creative strategy and testing: Develop concepts around Amrita's core customer avatars and buying motivations. Maintain a consistent testing calendar across hooks, formats, messages, offers, and creative styles.

Creator-content coordination: Work with creators and internal team members to obtain the raw footage and assets needed for creative production. Organize and maintain a reusable content library.

Hands-on creative production: Turn UGC, founder videos, testimonials, product footage, and community content into video and static ads. Develop hooks, copy, variations, resizing, and repurposed assets.

AI-enabled execution: Use AI and automation for editing, copywriting, transcription, research, versioning, ideation, asset management, and repetitive workflows. Evaluate tools based on their ability to improve output, quality, and speed.

Paid-media creative testing: Upload, launch,



and manage creative tests within Meta Ads Manager and other agreed platforms. Coordinate with paid-media specialists and understand campaign structure, audiences, budgets, and performance well enough to guide creative decisions.

Performance analysis and iteration: Identify which creatives acquire profitable customers, explain the likely drivers of performance, and develop new iterations based on results.

Landing-page message alignment: Ensure that ad messaging connects consistently with the landing page, product page, and offer. Coordinate necessary messaging changes with the relevant team members.

Founder collaboration: Communicate priorities, creative insights, and asset needs clearly. Build an organized workflow that reduces the founder's day-to-day involvement in creative execution.

Software/Platforms/Tools:
Creative production: Canva, CapCut, Descript, and comparable editing tools.

Creative research and analysis: Creative OS, Motion, and Foreplay.

Paid media: Meta Ads Manager and relevant AI-assisted advertising tools.

Creator platforms: TikTok, Trybe, and ReacherApp.

eCommerce and landing pages: Shopify and Replo.

Collaboration and reporting: Google Sheets and Google Docs.

AI and automation: Claude, ChatGPT, and other tools that improve production and reduce repetitive work.

Candidates do not need prior experience with every listed tool, but should be comfortable learning the platforms required for the role.
Qualifications:
At least 3 years of experience in performance creative, creative design, creative strategy, paid social creative, or a similar role.





Strong experience developing Meta/Facebook and Instagram ads for eCommerce, DTC, or other consumer brands.

Strong understanding of hooks, creative angles, messaging, ad copy, UGC, and paid social creative performance.

Hands-on experience producing both video and static ads, including repurposing existing UGC and brand assets into multiple concepts and variations.

Proficiency with Canva and a video-editing tool such as CapCut, Premiere Pro, Descript, or a comparable platform.

Practical experience using AI tools to improve creative production or workflow efficiency, with the judgment to review and refine their output.

Comfort using Meta Ads Manager to upload and launch ads, review performance metrics, and use results to guide creative decisions.

Strong written and verbal English, including the ability to explain creative ideas and performance insights clearly.

Strong organization, initiative, and ownership, with the ability to work directly with a founder and manage priorities independently.

Preferred Qualifications
Experience with food and beverage, CPG, or wellness brands.

Familiarity with creator platforms such as TikTok, Trybe, or ReacherApp.

Familiarity with creative research, analysis, and workflow tools such as Motion, Foreplay, or Creative OS.

Experience with Shopify and landing-page building tools such as Replo.

What Success Looks Like
Success in this role means building a consistent creative-testing workflow, producing ads that support profitable customer acquisition, and reducing the founder's day-to-day involvement in creative execution.

Shift Schedule:
Monday–Friday, with approximately 4–5 hours of daily overlap with U.S. Eastern Time business hours for collaboration, creative reviews, and meetings. The remaining working hours may be completed asynchronously.

Exact working hours will be agreed upon directly between the contractor and the client.

📌 MEX - Creative Growth Director (Ciudad de México)
🏢 Tidal
📍 Ciudad de México