About Us We are a fast-growing AI marketing agency with operations in Barcelona and Mexico City, helping brands harness the power of artificial intelligence to transform their marketing strategies. As we scale in the Mexico market, our HR Generalist plays a key role in building a strong organizational foundation for the Mexico City office. Role Summary The HR Generalist supports people operations end-to-end for the Mexico City office — from technical recruitment to HR administration, employee relations, and office management — reporting directly to the HR Director. The responsibilities listed below are illustrative of the functions inherent to the position and are not exhaustive. Key Responsibilities Tech Talent Acquisition Support Source and screen candidates for technical roles, including AI/ML engineers, data scientists, developers, and technical marketing specialists, through job boards, Linked In, and other channels aligned with the Mexican tech talent market Conduct first-round interviews, maintain candidate communication, and ensure a positive candidate experience Partner with the Senior Recruiter on sourcing support for senior or business-critical roles, handing off later-stage interviews and offer management to them Manage the Applicant Tracking System (ATS) and recruitment metrics/KPIs HR Operations & Administration Execute HR policies and procedures defined by the HR Director Manage employee onboarding and offboarding processes end-to-end Maintain and keep up to date employee files and labor documentation Support payroll coordination, including managing monthly payroll incidences (novedades)



Support benefits administration and time-off/attendance tracking Ensure compliance with Mexican labor law and regulations Employee Relations & Engagement Serve as the first point of contact for employee questions and concerns Support culture and engagement initiatives Assist with conflict resolution, escalating complex cases to the HR Director when necessary Support the coordination of performance review and feedback cycles HR Projects & Initiatives Contribute to the continuous improvement of HR processes and People systems Support the coordination of training and development programs Prepare HR reports and analytics to support data-driven decision-making Collaborate on special projects assigned by the HR Director Office Management & Internal Communications Serve as the main point of contact with building administration Coordinate and manage the monthly allocation of parking spaces Place weekly office supply orders (e.g., pantry/"super" stock) and ensure the office is fully stocked and functioning properly Ensure office facilities and equipment are in good working order, escalating issues as needed Support internal communications Requirements Required Experience & Skills 3-5 years of HR generalist experience; exposure to tech or startup environments preferred Experience sourcing and screening candidates for technical roles (exposure to AI/ML, software engineering,



or data science roles is a plus) Solid understanding of Mexican labor law, regulations, and HR best practices Hands-on experience with HR operations: onboarding, benefits administration, and compliance Proficiency with HRIS and applicant tracking systems Bilingual proficiency in Spanish and English (written and verbal) Preferred Qualifications Experience in marketing, advertising, or tech agency environments Familiarity with sourcing strategies for technical talent Bachelor's degree in Human Resources, Business Administration, or a related field AI Tools Knowledge Personal Attributes Highly organized, with strong attention to detail and the ability to manage multiple priorities Proactive and resourceful problem-solver who takes initiative Excellent communication and interpersonal skills Adaptable and comfortable in a fast-paced, evolving environment Collaborative team player, eager to learn Discreet, with the ability to maintain confidentiality with sensitive information Genuine interest in technology and AI-driven business environments What We Offer Competitive salary and benefits package Hybrid work arrangement (2 days in the office, 3 days remote) Direct mentorship and learning opportunities from senior leadership Exposure to cutting-edge AI technology and innovative marketing solutions Collaborative, fast-paced environment with growth potential Professional development support and career advancement opportunities Free Lunch on office days Free Friday afternoons Work from anywhere for 30 days/year Birthday day off to celebrate your day 23 vacation days + 2 personal days #J-18808-Ljbffr

📌 Hr generalist (Tijuana)
🏢 KEENFOLKS
📍 Tijuana