Role purpose

This role is part of the Brand Marketing team, which develops and executes customer-focused Digital and Social Media strategies and activities to deliver the objectives and ambitions of the Global Marketing strategy and plan, in turn driving revenue targets. The team sets the guidance for Digital and Social Media teams around the world to ensure that the Digital & Brand Building experience offered to customers and prospects is consistent and aligned to HSBC brand and (Integral Business Line) objectives. It has a crucial role in ensuring Social Media as a brand building channel and also ensuring alignment with the Digital Media team in terms of performance.
The role holder is responsible for executing Brand Social Media strategy to support the objectives and ambitions of the Global Marketing strategy and also meeting local business objectives

Principal Accountabilities and Responsibilities

• Supporting the execution of market leading initiatives aligned to the Global Digital Marketing strategy
• Managing and developing Social media strategy among HSBC own channels,



ensuring consistency with our brand strategy and of course
• In-flight tracking of performance and measurement of key metrics, summarizing learnings for feeding into future initiatives
• Driving innovation in the Social media channels, building on existing services and developing new Digital assets which align with the business and Marketing strategy
• The primary accountability of this role is to develop marketing strategy plans and programmes that deliver customer and business outcomes. This includes any, proposition development and go-to-market approach in support of brand positioning, increase wallet share of existing customers and sales enablement through marketing tools.
• Social media budget management.
• Role holder is responsible for managing and oversighting our social media agency, ensuring teamwork and integration with other marketing partners like the Media or the creative agency

📌 Social Media and Digital Marketing Manager (Ciudad de México)
🏢 Hsbc
📍 Ciudad de México