Job DescriptionISP Marketing Specialist Role ProfilePurpose of RoleThe purpose of the role of a Marketing Specialist is to support the planning, execution, and optimization of marketing initiatives that drive brand awareness, engagement, and growth. The role focuses on turning strategy into action—coordinating campaigns, analyzing performance, and ensuring consistent brand messaging across channels.

ISP Marketing Key Responsibilities

Plan and execute marketing campaigns across digital, social, email, and offline channels

Create, edit, and coordinate marketing content (copy, visuals, videos) in line with brand guidelines

Manage social media calendars and community engagement

Support product launches, promotions, and events

Conduct market research and competitive analysis

Track, analyze, and report on campaign performance and KPIs

Collaborate with internal teams (sales, design, product) and external partners or agencies

Maintain marketing assets, databases, and CRM systems

Ensure campaigns are delivered on time and within budget

Skills:Technology Proficiency

Strong written and verbal communication

Content creation and copywriting

Digital marketing (email, social media, websites)

Social media management and scheduling

Campaign planning and execution

Data analysis and performance reporting

Paid advertising (Google Ads, social ads) – nice to have

Marketing automation and CRM tools

Project management and time management

Collaboration and stakeholder coordination

Creative thinking and problem-solving

Attention to detail

Adaptability in a fast-paced environment





Qualifications:

Bachelor’s degree in marketing, Communications, Business, or a related field

Strong written and verbal communication skills

Solid understanding of digital marketing principles and channels

Analytical mindset with attention to detail

Ability to manage multiple projects and meet deadlines

Creative problem-solving skills

Experience:

2-4 years of experience in a marketing, communications, or related role

Hands-on experience with digital marketing tools (e.g., email platforms, social media management tools, analytics)

Experience supporting or managing marketing campaigns end-to-end

Familiarity with paid advertising, or content marketing is a plus

Experience working in a fast-paced, collaborative environment

ISP PrinciplesBegin with our children and students . Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect . We look after one another,



embrace similarities and differences and promote the well-being of self and others.

Operate effectively.

We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible.

We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously.

Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding PrinciplesISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and BelongingISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

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📌 Marketing Manager (Ciudad de México)
🏢 Internationalschools
📍 Ciudad de México