The Influencer Marketing Manager will lead the development and execution of the influencer marketing function in Mexico , establishing the strategy, team structure, operating model and creator ecosystem required to accelerate brand awareness, cultural relevance and commercial growth.

The Manager will lead local Influencer Marketing strategy while working directly with international HQ in China. This role requires strong business judgment, people leadership, brand-side experience and the ability to translate integral strategies into locally relevant execution.

RESPONSIBILITIES

1.- Strategy & Business

- Define the annual and quarterly Influencer Marketing strategy for Mexico.
- Build and continuously evolve the KOL/creator ecosystem.
- Translate brand and business objectives into influencer strategies.
- Define KPIs and measurement frameworks.
- Develop creator segmentation and long-term partnership strategies.
- Identify market, cultural and platform trends.
- Develop competitive intelligence and market recommendations

2.- People Leadership

- Lead, coach and develop the Influencer Marketing team.
- Establish objectives, KPIs and performance standards.
- Build team structures and processes.
- Build the function from 0→1 when required.

3.- Commercial & Budget

- Own influencer marketing budgets and resource allocation.
- Lead high-value negotiations with KOLs, agencies and strategic partners.
- Optimize investment based on ROI, ROAS, GMV and business impact.
- Ensure financial and operational governance.

4.- Brand & Campaigns

- Oversee end-to-end campaign strategy and execution.
- Ensure consistency between influencer content and brand positioning.
- Develop strategic partnerships with high-value creators.
- Partner with Brand,



E-commerce, Marketing, Content and Media.
- Ensure influencer activities support commercial priorities.

5.- HQ / International

- Report strategy, performance and recommendations directly to China HQ.
- Translate global strategy into Mexican market execution.
- Present local consumer and creator insights.
- Challenge global recommendations when local market data supports an alternative.
- Establish effective communication and reporting routines with international stakeholders.

QUALIFICATIONS

- 6+ years of professional experience in Influencer Marketing, KOL Marketing, Creator Marketing, Social Media, PR or related areas.
- Proven experience in Beauty, Skincare, Cosmetics or FMCG .
- 3+ years of direct brand-side experience in Influencer Marketing, Brand Marketing, Social Media or related functions.
- 3+ years of people leadership experience , either managing an established team or building a team from 0→1.
- Experience managing strategic KOL/creator partnerships.
- Experience managing agencies and external partners.
- Strong budget and commercial management experience.
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field; a Master’s degree or relevant specialization is a strong plus.




- Advanced / Bilingual English is required.(+C1 for direct communication speaking)
- Mandarin: Strong plus / compensation differentiator.
- International/multicultural experience highly preferred.
- Availability for 100% onsite work in Mexico City.

SKILLS

- Proven ability to build and scale creator portfolios, align campaigns with brand positioning, and capitalize on social listening and local cultural trends.
- Strong grasp of business metrics (GMV, ROI, ROAS) with hands-on expertise in budget allocation, performance optimization, and executive reporting.
- Advanced command of TikTok and Instagram analytics , paired with practical experience in E-commerce integration and TikTok Shop.
- Demonstrated skill in negotiating with top-tier creators and talent agencies, managing deliverables, usage rights, and image licensing.
- Track record of leading teams , driving performance management, and executing with executive presence and clear stakeholder communication.
- High accountability with the resilience to operate autonomously, challenge ideas constructively, and thrive in fast-paced, ambiguous, high-growth environments.

What We Offer:

- Competitive salary (negotiable based on experience)
- 100% on-payroll scheme (gross salary structure)
- Montlhy performance Bonus.
- Law benefits.
- A unique opportunity to be part of the founding team of a global brand in Mexico, with a medium- and long-term growth plan.

Equal Opportunity Statement

- This company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment free of discrimination based on race, gender, age, religion, sexual orientation, national origin, or disability status.

📌 Influencer Marketing Manager (Ciudad de México)
🏢 Skintific Mexico
📍 Ciudad de México