We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite.
The idóneo candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Key Responsibilities Campaign Development and Management:
- Develop and manage advertising campaigns using Facebook Ads Manager
- Manage 25+ ad accounts, ensuring optimal structure and performance
- Create compelling ad creatives, including copywriting and image selection
Performance Analysis:
- Analyze performance data to drive campaign improvements
- Present detailed campaign performance reports to clients
- Provide data-driven recommendations for optimizing campaign performance
Client Collaboration:
- Collaborate with clients to align campaign goals, audiences, and budgets
- Ensure quality assurance for ads, targeting accuracy, and correct landing page links
- Boost organic content on client pages
Meta Pixels Implementation:
- Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM)
- Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies
- Define and set up custom conversions to track specific user actions that align with business goals
Custom Audiences and Lists:
- Develop and manage custom audiences based on pixel data for targeted marketing campaigns
- Use pixel data to create and update client lists for personalized advertising strategies
Staying Updated:
- Stay updated with Meta's advertising practices and updates
- Implement new strategies and tools as they become available to enhance tracking and marketing capabilities
Internal Collaboration:
- Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns
- Work closely with the creative team for ad creatives development
Requirements
- 3-4 years in Facebook advertising campaign management
- Expertise in Facebook Ads Manager and Meta Business Suite
- Experience with Meta Ads Manager for multiple clients
- Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics
- Strong project management and attention to detail
- Analytical skills for data-driven campaign recommendations
- Excellent communication skills for effective client interactions
- Experience in running video ads
- Familiarity with other digital marketing channels (e.g., Google Ads) is a plus
Additional Skills:
- Media buying, planning, and creative strategy on Meta platforms
- Proficiency in HubSpot or similar CRMs
- Knowledge of Asana or similar project management software
- Experience with Canva for creative development
- Copywriting and editing skills
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.
📌 Paid Social Specialist(Meta Ads Specialist) (México)
🏢 Lago
📍 México
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