Social Media Specialist |Full Time Contractor

Social Media SpecialistRole Overview

We are seeking a Social Media Specialist who can build online authority, trust, and visibility through professional thought leadership and strategic storytelling.

This is a strategic role, not about chasing trends, but about crafting a coherent narrative, amplifying expertise, and strengthening credibility across social platforms and professional networks.

You will own the social media presence end-to-end, including strategy, content creation, SEO reporting, performance tracking, and publishing.

Key Responsibilities1. Social Media Strategy & Planning

- Develop and execute a comprehensive social media strategy aligned with business goals.
- Translate technical expertise in engineering, QA, AI, and UX into clear, engaging content pillars.
- Plan and maintain monthly content calendars, ensuring narrative consistency.
- Monitor social media performance through regular SEO and engagement reports, adjusting strategies as needed.
- Identify opportunities to increase online visibility through platforms such as DesignRush, Clutch, and other relevant industry directories.

1. Content Creation & Social Media Management

- Craft compelling captions that balance technical accuracy, clarity, and warmth.
- Schedule and manage content across LinkedIn (primary channel), X, Facebook, YouTube, and other relevant platforms.
- Maintain a consistent tone, style, and messaging across all channels.
- Manage community engagement where needed.
- Support the development of CEO LinkedIn content and thought leadership pieces, including profile management and publishing.
- Support internal Instagram content focused on employees and company culture.

1. Performance Monitoring & Optimization

- Track key metrics, including engagement, reach, and qualitative feedback.




- Analyze SEO and social media performance to inform content improvements.
- Continuously optimize content to maximize visibility, credibility, and lead conversion potential.

1. Collaboration & Cross-Functional Work

- Work closely with Marketing and collaborate with engineering, QA, and UX teams to gather insights and develop content.
- Coordinate with internal design and video teams to align content production.
- Support broader brand-building initiatives across departments.

RequirementsCore Skills
- Strong storytelling instincts and strategic content thinking.
- Ability to make complex technical topics accessible and engaging.
- Excellent writing and editing skills, with strong attention to detail.
- Solid understanding of brand consistency and positioning.
- Excellent organizational and planning skills.
- Ability to manage multiple content streams and deadlines.

Communication & Collaboration
- Fluent in written and spoken English.
- Comfortable collaborating with technical and non-technical stakeholders.
- Open to feedback and able to iterate quickly.

Industry Fit
- Interest in technology, software, engineering, QA, AI, or consulting.
- Basic understanding of SEO, social media performance metrics, and platform analytics.

Nice to Have
- Experience in technology, software, engineering, or consulting environments.
- Familiarity with LinkedIn as a primary B2B growth channel.
- Experience developing authority-driven content and thought leadership strategies.

What This Role Is Not
- Not a meme account management role.
- Not influencer-style content creation.
- Not a trend-chasing or TikTok-only position.

This is a credibility-building, brand-defining role focused on establishing the organization as a trusted industry authority and supporting business growth through professional, consistent, and strategic social media content.

📌 Senior SEO Social Media Specialist (México)
🏢 Avanti Way Realty
📍 México