Position Overview

We are looking for a creative and hands-on Social Media Manager to lead our social media strategy and operations in Mexico.

The ideal candidate has a deep understanding of Mexican digital culture, strong content creation capabilities, and proven experience growing consumer-facing brands through social media.

Key Responsibilities

1. Social Media Strategy & Operations

- Develop and execute localized social media strategies across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
- Manage content calendars, daily publishing, community engagement, and overall account growth.
- Monitor social trends, audience sentiment, and brand reputation.

2. Content & Campaign Management

- Plan and execute engaging, culturally relevant content, including short-form videos, graphics, and social media campaigns.
- Adapt general brand strategies into compelling local content for Mexican audiences.
- Collaborate with creative and marketing teams to drive brand awareness and audience engagement.

3. Influencer & Creator Marketing

- Identify and manage partnerships with local influencers, content creators, and agencies.
- Oversee influencer campaigns, from creative briefing to execution and performance evaluation.

4. Performance & Optimization

- Track key metrics, including reach,



engagement, follower growth, and conversions.
- Analyze campaign performance and continuously optimize content strategies.

Requirements & Qualifications

- 5+ years of experience in social media management, content marketing, or digital marketing.
- Proven experience managing and growing social media accounts for consumer-facing brands (B2C).
- Deep understanding of Mexican social media trends, digital culture, and consumer behavior.
- Strong content creation, storytelling, and Spanish copywriting skills.
- Hands-on experience with Instagram, TikTok, Facebook, and short-form video content.
- Experience with influencer marketing and social media analytics.
- Experience building social media channels from 0–1 is highly preferred.
- Background in fintech, consumer internet, e-commerce, lifestyle brands, or creative agencies is a strong plus.
- Native or fluent Spanish and professional working proficiency in English.
- Strong communication, creativity, and project management skills.

Portfolio Requirement: Candidates should provide examples of social media accounts, campaigns, or content projects they have managed, along with relevant performance results.

📌 Social Media Manager (Ciudad de México)
🏢 INNOVACION YLIQUIDEZ EFECTIVA
📍 Ciudad de México