Social Media Manager

Farahi Law Firm is an award-winning personal injury firm dedicated to fighting for the injured and delivering exceptional legal representation. We are a fast-growing, client-centric team that values aggressive advocacy, innovation, and community impact.

We are hiring for a Social Media Manager who owns the strategy, content execution, community engagement, and performance optimization of our firm's social media presence across (but not limited to) Facebook, Instagram, TikTok, LinkedIn, and YouTube.

This role goes beyond posting and scheduling. It combines creative content development, audience growth, paid campaign management, analytics, and cross-functional collaboration to strengthen brand positioning, educate audiences, and support marketing and intake objectives.

KEY RESPONSIBILITIES

1. Strategy and Brand Management

- Develop and execute social media strategies aligned with business and marketing objectives.
- Manage multiple platforms and brands, maintaining consistent brand voice, positioning, and visual identity.
- Monitor platform trends, competitor activity, and audience behavior to identify growth opportunities.

2. Content Planning and Execution

- Own content calendars, publishing schedules, and campaign coordination.
- Create or coordinate short-form videos, graphics, carousels, captions, educational posts, and other platform-specific content.
- Translate legal and personal injury topics into clear, engaging educational content while following approved messaging and compliance guidelines.
- Review content performance and refine topics, formats, creative direction, and messaging.

3. Audience Growth and Community Management

- Grow relevant audiences and improve engagement across social media platforms.
- Monitor and respond to comments, messages, mentions, Reddit discussions, and relevant online forums within approved guidelines.
- Identify recurring questions, audience concerns, and potential client inquiries; route inquiries and escalate sensitive issues to the appropriate teams.




- Maintain professional brand communication and avoid providing individualized legal advice or making unsupported claims.

4. Analytics and Performance Optimization

- Track and analyze follower growth, reach, engagement, video views, watch time, click-through rates, referral traffic, and other relevant KPIs.
- Prepare weekly and monthly performance reports highlighting results, trends, gaps, and recommended actions.
- Conduct content experiments and A/B tests where appropriate, using insights to improve performance and audience relevance.
- Evaluate engagement quality and available traffic or conversion data, rather than relying solely on vanity metrics.

5. Paid Social Campaigns

- Plan, execute, monitor, and optimize paid social campaigns, particularly through Meta Ads Manager.
- Coordinate creative assets, copy, audiences, landing pages, and calls to action with relevant teams.
- Monitor campaign performance and budget utilization; recommend optimizations and budget adjustments for approval when required.
- Ensure campaigns follow platform policies, approved marketing guidelines, and applicable legal and advertising requirements.

6. Cross-Functional Collaboration and Brand Reputation

- Collaborate with SEO, Content, and Intake teams to align messaging, identify content opportunities, and share audience insights.
- Translate recurring questions and audience feedback into improvements for content, FAQs, and marketing messaging.
- Monitor brand mentions, public feedback, and reputational risks; escalate sensitive or high-risk interactions appropriately.
- Maintain organized records of content calendars, approvals,



campaigns, performance results, and optimization activities.
- Protect confidential information and follow established content review and compliance procedures.

QUALIFICATIONS AND TECHNICAL SKILLS

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
- Proven experience managing social media accounts and developing strategies that drive measurable results.
- Experience managing multiple platforms, brands, content calendars, and publishing schedules.
- Demonstrated ability to create or coordinate short-form videos, graphics, captions, and other social content.
- Familiarity with Meta Business Suite, Meta Ads Manager, social media analytics, and reporting tools.
- Proficiency with content creation tools such as Canva or equivalent platforms; video editing experience preferred.
- Strong written communication, analytical thinking, project management, and organizational skills.
- Ability to manage competing priorities, work independently, and collaborate cross-functionally.
- Familiarity with SEO, website analytics, conversion tracking, and community management is an advantage.
- Experience in legal services, personal injury marketing, or another regulated industry is preferred.

CORE COMPETENCIES Strategic Thinking | Creativity | Data-Driven Decision-Making | Ownership and Accountability | Communication | Attention to Detail | Adaptability | Collaboration | Continuous Improvement

DEFINITION OF SUCCESS

Success is measured by consistent, high-quality content execution; growth in relevant audiences; improved engagement and brand credibility; effective paid campaign performance; and actionable insights that support marketing and intake objectives.

The successful candidate takes ownership of social media performance, proactively identifies improvement opportunities, and uses data and audience feedback to guide decisions—not simply to publish content or increase vanity metrics.

📌 Social Media Manager (Guadalajara)
🏢 Legal Management Group
📍 Guadalajara