Trafficker & Analytics Specialist (México)

Trafficker & Analytics Specialist (México)

11 oct
|
Axiolo
|
México

11 oct

Axiolo

México

We are looking for a motivated Junior Trafficker & Analytics Specialist to join our remote team. You will support the full paid media campaign lifecycle across Google Ads, Meta, and TikTok, while taking real ownership of performance tracking and reporting.

You are data-curious and detail-oriented. You know your way around a dashboard, understand what the numbers mean, and are comfortable flagging what matters. You are eager to grow in a structured agency environment where analytical thinking is valued as much as campaign execution.

Candidate Profile Who We're Looking For

- A detail-driven paid media professional with solid hands-on experience in Google Ads, Meta, and TikTok
- Someone who is comfortable with data — not just pulling reports, but reading and interpreting what they mean
- A proactive, organized communicator who thrives working independently in a remote-first environment
- Someone who takes quality seriously: clean setups, correct tracking, and accurate reporting every time
- A fast learner with genuine curiosity about performance — always asking why metrics moved, not just what moved

Key Requirements This role requires all of the following:

- 1–2+ years of hands-on paid media trafficking experience across Google Ads, Meta and Tiktok
- Comfortable reading performance data and producing clear, structured reports
- Ability to set up and QA campaigns end-to-end with attention to tracking and naming conventions
- Working knowledge of Google Analytics 4 and basic dashboard tools (Looker Studio or equivalent)
- Strong written communication and self-management skills for async remote work

Roles & Responsibilities 1. Campaign Trafficking

- Set up, launch,



and monitor paid campaigns across Google Ads (Search, Display, PMax), Meta Ads, and TikTok Ads
- Configure audiences, budgets, bids, and creative rotations according to strategy briefs
- Implement UTM parameters and conversion tracking for all campaigns
- QA all campaign elements before go-live and maintain clean naming conventions across accounts
- Monitor daily pacing and flag anomalies or budget risks to the team

2. Analytics & Reporting

- Pull and consolidate performance data from Google Ads, Meta, TikTok, and GA4 on a regular cadence
- Build and maintain weekly and monthly dashboards in Looker Studio (or equivalent)
- Analyze key metrics — ROAS, CPA, CTR, CPM, conversion rate — and provide written performance commentary
- Identify trends, drops, and opportunities in the data and surface them proactively to the team
- Support A/B test tracking and creative performance analysis with structured reporting

3. Optimization Support

- Assist senior strategists in bid adjustments, audience refinements, and budget reallocations based on data
- Conduct basic funnel analysis to identify drop-off points and flag to account leads
- Research ad creative performance across platforms and contribute to optimization recommendations

4. Team Collaboration

- Coordinate with creative and strategy teams to ensure assets meet platform specifications




- Contribute to internal documentation, naming conventions, and reporting templates
- Participate in weekly team syncs and support account managers with performance updates
- Work asynchronously with structured communication across a fully remote team

Skills & Qualifications Required — Must Have Required — Must Have Hard skills required from day one:

- Google Ads — Search, Display, Performance Max (Intermediate)
- Meta Ads Manager — campaign setup, audiences, pixel tracking (Intermediate)
- TikTok Ads Manager — campaign setup and performance tracking (Basic)
- Google Analytics 4 — events, basic explorations, performance reading (Intermediate)
- UTM parameters and conversion tracking setup
- Looker Studio or equivalent — basic dashboard creation and maintenance
- Excel / Google Sheets — pivot tables, data organization, basic formulas

Preferred — Strongly Valued These skills significantly strengthen your application:

- Supermetrics or similar data connector tools
- Experience with multi-account agency setups
- Familiarity with cross-platform attribution models

Platform Proficiency Table

Platform

Proficiency Required

Required?

Google Ads

Intermediate

Yes

Meta Ads Manager

Intermediate

Yes

TikTok Ads Manager

Basic

Yes

Google Analytics 4

Intermediate

Yes

Looker Studio

Basic-Intermediate

Yes

Education & Certifications

- Degree in Marketing, Communications, Business, or related field — or equivalent experience
- Google Ads certification a plus
- Meta Blueprint certification a plus
- Portfolio or examples of campaigns managed, reports produced, or dashboards built

📌 Trafficker & Analytics Specialist (México)
🏢 Axiolo
📍 México

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