DescriptionAbout Birdman

Birdman is Mexico's leading plant-based nutrition brand, born in Guadalajara and now actively scaling into the US. We've grown into one of the fastest-moving wellness brands in Latin America by obsessing over product quality, brand craft, and the communities we build — all while staying lean, fast, and founder-driven. Our D2C channel is a core growth engine, and we're building the in-house team to own it end to end.

About the Role

We're hiring a

Performance Marketing Specialist (Lead)

to take full ownership of paid media strategy and execution for our

D2C channel across Shopify MX and Shopify US . Today, our paid operation lives mostly inside external Meta and Google agencies — you'll come in to take back strategic control, challenge them technically, and lead the channel to its next stage of growth. You'll own ROAS, CAC, and paid-attributed revenue, run Email and SMS in Klaviyo hands-on, and direct a Creative Strategist (Performance Content Producer) to build the creative pipeline that feeds it all. This is a hands-on, accountability-heavy role for someone who's operated paid accounts directly, not just supervised an agency.

What You'll Do

Own the D2C paid investment strategy

for Shopify MX and US — accountable for ROAS, CAC, and paid-attributed revenueOperate and optimize Meta Ads

(BOF/MOF) with focus on conversion, audience segmentation, and creative testingOperate and optimize Google Ads

(Search and Shopping): bidding strategy, keywords, product feeds, and account structureManage Email and SMS Marketing in Klaviyo : automated flows (welcome, post-purchase, win-back, reactivation), newsletters, and segmented campaignsCoordinate with our external Meta and Google agencies : define briefs, KPIs, cadences, and SLAs; challenge them technically and validate every deliverableLead the Performance Content Producer (Creative Strategist) : brief hooks, formats, and durations; iterate creative based on performance dataHold a dotted line with Amazon, Mercado Libre,



and TikTok Shop managers

to align cross-channel paid strategy for launches and promotionsValidate pixel tracking, conversion APIs, and attribution models

across the full D2C funnelBuild and maintain the D2C performance playbook : campaign structures, naming conventions, and optimization criteriaDeliver a weekly D2C paid performance report

with variance vs plan and actionable recommendations to the Ecommerce Manager MX

RequirementsWhat We're Looking For

2–3 years operating paid media campaigns hands-on , with direct ROAS and budget accountability (not just supervising an agency)Proven hands-on experience in Meta Ads and Google Ads

with accounts of relevant volume — be ready to share monthly budgets you've managedExperience with Email and SMS Marketing platforms : Klaviyo (strongly preferred), HubSpot, Iterable, Mailchimp, or similarAbility to challenge an external agency technically

and validate the quality of their workData-driven mindset : comfortable reading attribution reports, interpreting incrementality, and making decisions based on evidenceIntermediate to advanced English , enough to run briefs, calls, written reports, and Slack threads with international contractors and agenciesBachelor's degree

in Digital Marketing, Business Administration, Industrial Engineering, or related fieldBased in Guadalajara, or willing to relocateNice to HavePrevious experience leading or coordinating a creative resource (Performance Content, Creative Strategist, or similar) for paid campaignsD2C ecommerce experience operating

two markets simultaneously (MX and US)Background in

health, supplements, wellness, or food & beverage

brandsExposure to marketplaces (Amazon, Mercado Libre, TikTok Shop) even if not the primary scopeExperience integrating

CRM signals (Klaviyo, HubSpot) with paid campaigns

for retention and reactivationFamiliarity with

Shopify Analytics, Google Analytics 4 , and attribution platformsStrong working knowledge of

AI tools (ChatGPT, Claude, Gemini)

applied to analysis, creative briefs, reporting automation, and productivity

📌 Performance Marketing Specialist (Ciudad de México)
🏢 The Bird Man
📍 Ciudad de México