Thermo Fisher Scientific seeks a senior ecommerce analyst to lead digital marketing initiatives and optimize online customer engagement. The role involves managing campaigns, analyzing performance metrics, and implementing data-driven strategies across ecommerce platforms to drive business growth.
Responsibilities
Manage digital marketing campaigns and optimize web content across ecommerce platforms
Analyze customer behavior and performance metrics to identify improvement opportunities
Develop and implement SEO/SEM strategies and marketing automation initiatives
Collaborate with cross-functional teams and stakeholders to support account conversion to online purchasing
Provide data-driven insights and reports on marketing performance and ROI
Requirements
Advanced degree plus 3 years digital marketing experience, or bachelor's degree plus 5 years
Advanced proficiency in Google Analytics, Adobe Analytics, and Power BI
Expert knowledge of SEO/SEM principles and marketing automation tools
Strong experience with content management systems and marketing automation platforms
Proven track record developing and implementing digital marketing strategies
Fluent English; additional languages valued
Project management skills with ability to handle multiple concurrent initiatives