10 oct
|
Smartrecruiters
|
Ciudad de México
10 oct
Smartrecruiters
Ciudad de México
The Media Network Specialist is responsible of leading all aspects of content development & production, programming, communications and distribution for Red Bull in Mexico.
She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are "beyond the ordinary" to grow consumer engagement with the Red Bull brand across most relevant 3rd party, Social (TikTok, IG, Twitch, Facebook...) and Owned Media (redbull.com, Red Bull TV).
The Media Network Specialist provides media & content expertise to complement and evolve the local organization's marketing mix in partnership with Brand, Sports and Culture Marketing, both nationally and globally.
She/he acts as an entrepreneur in his/her country, building and nurturing most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels.
STRATEGIC MEDIA DIRECTION & PLANNING
Develops, executes,
and monitors the country's strategic media direction.
CONTENT STRATEGY & CREATIVE DEVELOPMENT
Identifies, creates, and curates engaging, "beyond the ordinary" content that excites and inspires consumers.
Leverages both local marketing assets and content from the integral network.
Drives ongoing creative ideation alongside local and global teams.
Utilizes and complements the global portfolio with differentiated local stories and media experiences.
Has a deep understanding and passion for the product and Red Bull's target audiences.
Understands local consumers' media consumption habits and the broader media landscape.
MEDIA CHANNELS & DISTRIBUTION
Defines the strategic role of Red Bull's own channels in accessing and engaging different audiences.
Builds third‐party distribution partnerships and identifies new content distribution opportunities.
Ensures the right content reaches the right audiences throug
📌 Media Network Specialist (Ciudad de México)
🏢 Smartrecruiters
📍 Ciudad de México