At Suntory Integral Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
This role is the Americas Insights & Analytics team's lead for Latin America. It closes today's LATAM coverage gap and makes Mexico and Brazil full partners in the Americas insights agenda.
You will bring the consumer and shopper into every major LATAM commercial and brand decision. You will adapt Americas frameworks and global research protocols to local markets, and feed LATAM learning back into the regional picture.
The role shares the Americas team's core mandate:



connect brand activation and innovation to validated consumer demand, and explain the "why" behind performance, not just the numbers.
Role Responsibilities
Business partnership (Mexico and Brazil)
- Act as the insights partner to LATAM commercial, marketing and sales leaders; join market business reviews and planning cycles.
- Turn consumer, shopper and market data into clear recommendations on brand, pricing, channel and portfolio choices.
- Explain the "why" behind LATAM performance and consumption trends for monthly business reviews and Americas performance reporting.

Consumer and category understanding
- Build a sharp view of the beverage consumer in Mexico and Brazil across FBS and RTD: occasions, need states, drinker segments and category drivers.
- Track cultural, regulatory and competitive shifts that affect the portfolio, including local players and moderation trends.
- Lead brand health tracking an

📌 Senior Manager, Consumer Insights (Xico)
🏢 Suntory Global Spirits
📍 Xico