Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Hiring Locations: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

About the Role
At Pavago, one of our clients is hiring a creative, performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate organic traffic, qualified leads, pipeline, and conversions .

This role goes beyond traditional SEO or content writing. You’ll connect search intent, content strategy, lead generation, and conversion optimization to turn organic visibility into measurable business growth.

You’ll create and optimize:

SEO-driven content
Website and landing pages
Lead magnets
Inbound funnels
Conversion-focused marketing assets
Content distribution strategies

You’ll also help the business adapt to the changing search landscape, including AI-driven discovery, LLM visibility, and modern SEO .

If you understand how to turn search → content → conversion → pipeline , this role is a strong fit.

What You’ll Own
SEO Content & Organic Growth
Create high-quality content designed to drive:

Organic traffic
Search visibility
Engagement
Qualified leads
Conversions

Write and optimize:

SEO blog posts
Website pages
Landing pages
Inbound marketing assets
Conversion-focused content

Optimize content for:

Traditional search engines
Search intent
Featured snippets
AI-driven discovery
LLM visibility

Build content around business outcomes rather than rankings alone.

Inbound Marketing & Lead Generation
Execute inbound strategies across:

SEO
Content marketing
Social media distribution
Website experiences
Lead generation funnels

Connect content, distribution, and conversion across the full customer journey.

Develop scalable systems that consistently move prospects from:

Discovery → Engagement → Lead → Opportunity

Identify opportunities to improve organic acquisition and inbound pipeline generation.

Lead Magnets & Conversion Assets
Plan and develop lead magnets such as:

Guides
Checklists
Playbooks
Gated resources
Downloadable content

Write conversion-focused:

Calls-to-action (CTAs)
Landing page copy
Thank-you pages
Nurture copy
Follow-up messaging

Collaborate with marketing and design teams to improve conversion rates throughout the funnel.

Research & Content Strategy
Research:

Target audiences




Search intent
Competitors
Keyword opportunities
Industry trends
Customer pain points

Identify:

Content gaps
Keyword opportunities
High-intent topics
Inbound growth opportunities
New content and distribution angles

Develop content campaigns designed to generate both traffic and pipeline .

Stay current with changes in:

SEO
AI-assisted search
AI-driven content discovery
Content distribution
Search behavior

Analytics & Performance Optimization
Monitor performance using:

Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush
Ahrefs

Track and analyze:

Organic traffic
Keyword rankings
Search visibility
Engagement
Conversion rates
Lead magnet performance
Qualified inbound leads
Pipeline contribution

Use performance data to continuously improve content, funnels, and distribution.

What Makes You a Strong Fit
You:

Think beyond rankings and traffic
Understand how content contributes to leads and revenue
Know how to match content with search intent
Combine strong writing with analytical thinking
Understand inbound funnels and conversion strategy
Proactively identify new growth opportunities
Are interested in how AI is changing search and content discovery
Optimize based on business outcomes rather than vanity metrics
Can independently execute in a fast-moving environment

Required Experience & Skills
Must-Have
Proven experience in:

Inbound marketing
Content marketing
SEO content writing
Organic lead generation

Strong understanding of:

SEO
Search intent
Keyword research
Inbound marketing funnels
Content distribution

Ability to create high-quality, SEO-optimized and conversion-focused content

Experience with:

Google Search Console
Google Analytics 4 (GA4)
SEMrush
Ahrefs or similar SEO platforms

Excellent written English, copywriting, and storytelling skills

Ability to analyze content performance and identify optimization opportunities

Understanding of how AI is changing:

Search behavior
SEO
Content discovery

Portfolio demonstrating:

SEO content




Inbound campaigns
Lead generation work

Ability to work remotely during U.S. business hours

Nice to Have
Agency experience
Experience scaling organic or inbound lead generation
Experience creating:

Lead magnets
Nurture funnels
Content distribution systems

Advanced understanding of:

AI-assisted SEO
AI-driven content optimization
Topical authority

Familiarity with:

HubSpot
Webflow
CMS platforms

Experience with landing page and conversion optimization

Tools & Platforms
Google Search Console
Google Analytics 4 (GA4)
SEMrush
Ahrefs
HubSpot
Webflow
CMS platforms
AI-assisted content and SEO tools

What a Typical Day Looks Like
You might:

Research high-intent keywords and content opportunities
Analyze search intent and competitor content
Write and optimize SEO-driven articles and website pages
Build landing pages and lead magnets
Improve existing content based on performance
Review organic traffic, rankings, and conversions
Analyze inbound funnel performance
Identify content gaps and new growth opportunities
Collaborate with marketing and design teams
Optimize content distribution and lead-generation assets

In short: You build scalable inbound marketing systems that turn organic visibility into qualified leads, pipeline, and measurable business growth .

Key Metrics for Success
Organic traffic growth
Qualified inbound leads generated
SEO rankings and search visibility
Content conversion rates
Lead magnet conversion performance
Landing page conversion rates
Engagement and funnel performance
Pipeline generated through inbound channels
Revenue contribution from organic and inbound marketing

Why This Role Stands Out
Full ownership of inbound marketing and organic growth initiatives
Opportunity to build scalable SEO and content systems
Direct connection between your work and lead generation
Exposure to AI-driven search and evolving SEO strategies
High autonomy over content and growth execution
Performance-focused environment where conversions matter more than vanity metrics
Fully remote role
Growth opportunities into:

Inbound Marketing Manager
SEO & Content Lead
Growth Marketing Manager
Demand Generation Lead
Head of Content

Interview Process
Initial Phone Screen
Spark Hire Intro Video
Recruiter Interview
Content / SEO Exercise
Client Interview
Offer & Onboarding

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📌 Inbound Marketer (Nezahualcóyotl)
🏢 Pavago
📍 Nezahualcóyotl