General Motors de México seeks a Martech Lead to connect marketing strategy with customer data, experimentation, analytics, and AI.
You will evolve the marketing tech ecosystem into trusted data products and scalable customer experiences.The role requires practical data analysis, Databricks or Lakehouse experience, identity resolution, and AI-enabled marketing, translating insights into actionable campaigns and measured outcomes.
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📌 Martech Lead - Data, Ai & Customer Journeys (Xico)
🏢 General Motors de Mexico
📍 Xico
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