Join us and experience the essence and culture of Asia at the ultra-luxury Banyan Tree resort.

Apply for the position of: DIGITAL MARKETING MANAGER MULTI-PROPERTY
Job Objective
Lead the execution and continuous optimization of all digital marketing initiatives, ensuring that every online interaction reflects the sophistication, authenticity, and emotional connection expected of a premier luxury hotel brand. This is more than a marketing role: it’s about translating a physical destination into a digital experience that inspires desire and connection. The Digital Marketing Director plays a key role in bringing the philosophy of Banyan Tree, where every digital interaction becomes an invitation to experience wellbeing, beauty, and a genuine sense of belonging.

Requirements

Fluency in English and Spanish.

Solid knowledge of the role.

Education: Bachelor’s degree in a related field.

Advanced analytical skills with experience using Google Analytics and reporting tools.

Experience managing agencies and stakeholders from different departments.

Strong visual sensibility and understanding of luxury brand identity.

Highly organized, meticulous, and capable of managing multiple projects simultaneously.

Key Responsibilities

Digital strategy and brand positioning

Lead and oversee digital marketing initiatives, including the brand’s websites, paid media, SEO/SEM, CRM, email marketing, and social media.

Ensure that all digital touchpoints reflect the brand’s luxury positioning, visual identity, and narrative.





Collaborate with revenue, sales, public relations, operations, spa, wellness, food and beverage, and brand teams to ensure alignment and commercial impact.

Website optimization and guest journey

Continuously optimize website content, user experience, and performance to improve conversion.

Ensure that all guest-facing information (offers, experiences, dining, spa, seasonal promotions) is accurate and up-to-date.

Identify opportunities to improve the booking process and increase direct revenue contribution.

Performance marketing and analytics

Oversee and evaluate the performance of digital campaigns on Google Ads, Meta, retargeting platforms, and other channels.

Monitor traffic, booking trends, and conversion metrics using analytics tools and dashboards.

Generate actionable insights to drive continuous optimization and improve ROI.

Collaborate with external agencies to ensure strong campaign performance and strategic alignment.

Digital content and assets, CMS, and digital ecosystems.

We Offer

Meals.

Social Security.

Life Insurance.

Savings Plan.

Career Development.

Employee Transportation.

Benefits exceeding legal requirements.

Major Medical Expense Policy.

For More Information, Contact Us At
[email protected]

[email protected]

Phone: (phone hidden) Ext: 7600 / 7613

Location: Blvrd Cabo Marqués Lote 1, Punta Diamante, 39907 Acapulco de Juárez, Gro

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📌 DIGITAL MARKETING MANAGER (Torreón)
🏢 Banyan Tree Ilha Caldeira
📍 Torreón