- 1. Participate in the annual business planning of product line/customer of the branch office, complete and implement business planning for the responsible customers,and recommend KA breakthrough list basedon business strategies.
- 2. Complete the scanning of basic information, competitor information,procurement mode,procurementdecision-making chain, supplier list and other comprehensive information of the responsible customers,and propose annual work plans with priorities for different KA customers through analysis.
- 3. Be able to collect informationfrommultiplechannels, comprehensively analyze and judge the marketsituation,and provide constructive opinions and suggestions for the annual business planning of productline/customer.

Customer Management and Sales Operations
- 1. Develop director/expert relationships inhigh-end/large hospitals,enhance customer relationshiplevels,gain in-depth understanding of customer needs andpainpoints, combineproduct strategies and ITinterconnection, providedifferentiated solutions tomeet different customers' requirements,



achievesingle/cross departments breakthroughs inproduct collaboration, andachieve large-scale saleswithdemonstration effects.
- 2. By leveraging the advantages of Mindray products inhigh-end products in KA customer departments, creating regional windowhospitals andenhancing brandinfluence.
- 3. Proactively identify newbusiness opportunities in target customers, analyze their current usage of productsandservices,and explore potential opportunities; Monitor therafter-salesperformance of target customers,and promptly coordinate and resolve potential issues.

Market Promotion
- 1. Based on different customers' vigente needs andpainpoints, plan andorganizepromotion events, channelmeetings, academicmeetings, departmentalmeetings, etc. for specific customer groups ornew/important products.
- 2. With the support of the Mindrayplatform, invite the presidents/directors/ITdepartmentsofmajorKAhospitals to further understand

📌 KA PMLS Monterrey
🏢 Mindray Bio-Medical Electronics Co.
📍 Monterrey