Position Overview

Farahi Law Firm is an award-winning personal injury firm dedicated to fighting for the injured and delivering exceptional legal representation. We are a fast-growing, client-centric team that values aggressive advocacy, innovation, and community impact. The Director of Marketing owns Farahi Law Firm's multi-channel growth strategy, leading brand positioning, digital acquisition, and strategic advertising across the competitive California personal injury market, with a focus on both English- and Spanish-speaking communities.

Key Responsibilities

Multi-Channel Acquisition
- Design and execute performance marketing strategies across digital channels (PPC, LSA, SEO, and social ads), traditional media (TV, radio, and out-of-home), and community outreach.

Agency & Vendor Management
- Direct external digital marketing agencies, SEO consultants, and media buyers, holding them accountable to cost-per-lead and acquisition targets.

Bilingual Audience Strategy
- Drive targeted marketing initiatives tailored to California's Hispanic and Latino communities,



ensuring culturally resonant messaging.

Conversion Rate Optimization (CRO)
- Collaborate with the Intake department to optimize landing pages, ad copy, and lead-flow pipelines to maximize lead-to-retained-case conversions.

Brand & Reputation Management
- Oversee firm review-generation strategies (Google Reviews, Yelp, and Avvo) and maintain brand consistency across all marketing assets.

Requirements & Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 10+ years of progressive experience in the relevant function, including at least 5 years in a senior leadership capacity.
- Candidates should currently hold, or have previously held, a Director-level role or an equivalent senior leadership position with comparable scope and accountability.
- Demonstrated experience leading managers and/or multi-layered teams, owning departmental strategy, estab

📌 Director of Marketing (Centro)
🏢 Legal Management Group
📍 Centro