Company: Matador Fire
Location: Remote
Reports to: CEO
Hours: Full-time, aligned with US Pacific Time

About Matador Fire
Matador Fire helps homeowners protect their properties from wildfire with an affordable, effective fire-retardant system. Founded in Los Angeles after the January 2025 fires, Matador fills the gap between inexpensive solutions that don't work and effective systems that are out of reach for most homeowners.

The Opportunity
Matador Fire is hiring the first dedicated marketing leader to build and scale the lead engine. Your primary goal is simple: generate a consistent flow of qualified homeowners at a sustainable CAC. You'll own the funnel from customer acquisition through qualified sales appointments - defining our ICP, scaling proven channels, testing new ones, improving conversion and show rates, and giving leadership a clear view of what's working.

Meta has been the teams primary source of qualified leads and will be the immediate priority. From there, you'll identify and test additional channels including Google, TikTok, Nextdoor, local SEO, referrals,



direct mail, and door-to-door. This is a hands-on role. We're looking for someone who can set the strategy, execute campaigns, analyze performance, and quickly decide what to scale, improve, or stop.

What You'll Own
• Paid Social: Audit, optimize, and scale Meta campaigns around qualified leads and CAC - not cheap lead volume.
• Paid Search: Build and manage Google Ads targeting homeowners actively searching for wildfire protection.
• Channel Testing: Run disciplined tests across digital and offline channels and determine where Matador should invest.
• Creative Strategy: Develop briefs, repurpose existing content, and work with our video contractor to continuously improve creative.
• Customer Insights: Use sales calls and funnel data to understand what resonates and translate those insights into better campaigns.
• Measurement: Own attribution and reporting across lead source, cost per qualif

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