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Quote from Hiring Manager
The Customer Marketing & Execution Channel Manager will be accountable for maximizing the prominence of our brand portfolio to deliver the best shopper experience at the POS and events in the assigned channel/accounts and for boosting “Take Away”.
Responsible for safeguarding and facilitating the implementation of BF´s way of brand building, PICOS methodology and the BF's Commercial way, as well as timely reporting, tracking of implementation while taking corrective actions to optimize plan delivery within assigned channels and accounts.

The idóneo candidate will accomplish all this in a compliant manner with a high degree of integrity strictly following all B-F principles, policies and all applicable Mexican laws.

Meaningful Work From Day One




Master the ways of growing brands and maximizing takeaway in the wholesale/ Retail/ On-Premise or DSD environment in Mexico, always partnering with commercial and marketing areas and following finance and ethics guidelines.

What You Can Expect
• Elaborate annual Trade Marketing and Activation Plans for the assigned channel (DSD, Retail and On Premise), issuing performance reports.
• Ensure an impeccable allocation, management and control of the operating budget, guaranteeing always working with up-to-date quality information.
• Support the delivery of the commercial financial targets versus annual budget.
• Maintain detailed planning of the respective channel up to date.
• Promote multidisciplinary S&I; workshops and master the BFWOBB in order to align commercial and marketing inputs.
• Develop insight based shopper programs that maximize Brand Prominence in POS.
• Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic directio

📌 Customer Marketing and Execution Channel Manager (Guadalajara)
🏢 Brown-Forman
📍 Guadalajara