Position Summary

Role and Responsibilities

Who are we?
Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 general brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.
Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.
We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.
Join us at Samsung and find your opportunity to do what you can't.
Looking for more? Visit our website www.samsung.com or our career page HERE

Job Description
We are looking for a Brand Marketing Senior Manager who will be responsible for Branding strategies for the mobile and other divisions.

Key Responsibilities:
1.



[Formulating GTM strategy] Design a comprehensive GTM strategy (including campaigns, channels, and budgets) based on the analysis of the market, customer insight, competitive landscapes, for the successful market entry of a new product.
2. [Positioning/refining message] Find the key customer needs through qualitative/quantitative research and improve the product positioning and the message house.
3. [Overall management of comprehensive campaign strategy] Establish a masterplan for the comprehensive yearly/quarterly marketing campaigns, and algin the plans of each channel (e.g., digital, retail, PR) to ensure consistent executions.
4. [Brand asset management] Develop the product’s brand identity, tone and manner, and creative guidelines. Supervise their maintenance and management to ensure consistency.
5. [Management of ROI and performance] Analyze the campaign performance from business perspectives (including that of sales, market share, and

📌 Brand Marketing Senior Manager (Ciudad de México)
🏢 Samsung Electronics
📍 Ciudad de México