Based on the responsibilities and organization references found in internal Mexico MIS sales planning documents, the Monterrey KA role is positioned as a breakthrough-focused Key Account sales function, responsible for developing hospital relationships, driving strategic projects, managing in-hospital channels, and collaborating with SKA, CAS, Marketing, and distributors.

Strategic Account Development

• Develop and execute strategic account plans for key hospitals, healthcare groups, imaging centers, and large healthcare organizations.

• Build and maintain relationships with hospital directors, department heads (HODs), radiology managers, clinical leaders, procurement teams, and decision makers.

• Identify new business opportunities and expansion projects within assigned territories.

• Establish strong customer engagement programs to increase Mindray brand awareness and customer loyalty.

Sales & Business Growth

• Achieve annual, quarterly, and monthly revenue targets for the Medical Imaging product portfolio.





• Manage the sales pipeline and ensure timely progression of opportunities through all sales stages.

• Drive project identification, quotation preparation, negotiation, and contract closure.

• Maintain accurate forecasting and opportunity management through CRM systems.

• Develop and execute territory growth plans to expand market share.

Key Account & Project Management

• Lead strategic customer projects from opportunity creation through installation and post-sales follow-up.

• Coordinate internal and external resources to ensure successful project execution.

• Monitor competitive activities and propose strategies to increase win rates.

• Support large tender and procurement projects in collaboration with Strategic Key Account (SKA) teams.

Distributor & Channel Management

• Collaborate with authorized distributors and channel partners to maximize account coverage and performance.

• Guide distributors in customer engagement, project execution,

📌 KA Sales Representative (México)
🏢 Mindray
📍 México