Job Description
Role purpose
The CRM & Growth Marketing Program Lead owns the strategy, orchestration, and optimization of OnStar’s growth engine across the customer lifecycle—from acquisition and vehicle attach through activation, engagement, renewal, retention, and winback.
The role connects customer data, CRM, lifecycle marketing, digital commerce, product, media, analytics, and customer experience to deliver measurable and sustainable growth. It identifies the highest-value opportunities, launches customer-centric programs, and converts performance insights into repeatable growth loops.
This position translates OnStar priorities into coordinated customer journeys across CRM, digital, web, app, commerce, contact-center, dealer, and media touchpoints. It balances growth, customer value, experience quality, operational scalability, and responsible use of customer data.

Key responsibilities
Growth strategy and funnel ownership
· Develop and maintain the OnStar growth roadmap across acquisition, attach, conversion, activation, engagement, renewal, retention, churn reduction,



and winback.
· Establish a clear funnel model with customer stages, conversion points, leading indicators, lagging indicators, and cross-functional ownership.
· Identify and prioritize growth opportunities using customer, vehicle, behavioral, commercial, and channel data.
· Define growth hypotheses, target audiences, value propositions, success criteria, and expected business impact.
· Partner with Sales, Marketing, Digital Commerce, Product, Analytics, Contact Center, Dealers, Media, and GM enterprise teams to align priorities and execution.

CRM and lifecycle marketing
· Build customer-centric lifecycle programs supporting acquisition, vehicle attach, onboarding, activation, usage, engagement, renewal, retention, and winback.
· Define segments, lifecycle stages, eligibility rules, suppression logic, propensity-based audiences, and next-best-action opportunities.
· Use personalization and behav

📌 CRM & Growth Marketing Manager (Ciudad de México)
🏢 General Motors
📍 Ciudad de México