Collective Residential is a property management platform built on a specific model: regional operators join a larger organization while retaining their brand, their team and their local decision-making. Collective Residential provides capital, technology, shared services and industry expertise. Operating companies retain their names and their people.
This is a technical, hands-on role responsible for establishing and enforcing digital marketing standards across our platform. While its scope is expected to grow as we consolidate our digital marketing ecosystem (future responsibilities are not yet fully defined), those are some of the main responsibilities :
Digital audit & SOPs: Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation and listings across six operating companies and the corporate brand, then build formal portfolio-wide SOPs.
This may mean hundreds of concurrent campaigns, with hands-on management of spend, duration and performance in compliance with Fair Housing advertising requirements.
Budget guidance:



Serve as the go-to advisor for VPs of Marketing and Marketing Managers on which levers to pull and at what spend, backed by data.
Performance reporting: PropTech & AI: Bring PropTech experience and ideas for integrating AI tools into team workflows and into how the tech stack shapes the customer journey.
Migrate digital marketing accounts and platforms, including relevant property management and CRM access, into a centralized, company-owned structure. Support the CMO-led corporate redesign with UX input, and own connecting campaigns to the site after launch.
Organic social: Set portfolio-wide strategy and standards, partnering with the portfolio teams who produce the content.
Reputation: Optimize Google Business Profiles and manage online reputation across all six operating companies.
ILS data: Coordinate with Marketing Managers, who own listing content, to ensure accurate data and reporting from ILS and syndication platforms such as

📌 Strategic Accounts Manager (Ciudad de México)
🏢 Collective Residential
📍 Ciudad de México