The Media Network Specialist is responsible of leading all aspects of content development & production, programming, communications and distribution for Red Bull in Mexico.

She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant 3rd party, Social (TikTok, IG, Twitch, Facebook…) and Owned Media (redbull.com, Red Bull TV).

The Media Network Specialist provides media & content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing, both nationally and globally.

She/he acts as an entrepreneur in his/her country, building and nurturing most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels.

Job Description

STRATEGIC MEDIA DIRECTION & PLANNING

Develops,



executes, and monitors the country’s strategic media direction.

Builds year-round engagement plans to reach and engage evolving consumer audiences.

Identifies opportunities to adapt the strategy based on market changes and audience behavior.

CONTENT STRATEGY & CREATIVE DEVELOPMENT

Identifies, creates, and curates engaging, “beyond the ordinary” content that excites and inspires consumers.

Leverages both local marketing assets and content from the integral network.

Drives ongoing creative ideation alongside local and global teams.

Utilizes and complements the global portfolio with differentiated local stories and media experiences.

AUDIENCE & CONSUMER UNDERSTANDING

Has a deep understanding and passion for the product and Red Bull’s target audiences.

Understands local consumers’ media consumption habits and the broader media landscape.

Uses audience insights to develop relevant and e

📌 Media Network Specialist (México)
🏢 Smartrecruiters
📍 México