Job Description

Website & Digital Marketing

Website Strategy & Guest Journey

- Own Etéreo’s website content strategy, copy, imagery and positioning, ensuring the resort’s distinctive value proposition is clearly and consistently communicated.
- Lead ongoing updates across accommodations, culinary, wellbeing, experiences, weddings, offers and events, keeping content accurate, current and aligned with brand standards.
- Review and improve the digital guest journey across mobile and desktop, including navigation, content structure, calls to action and the path to booking.
- Regularly audit the booking engine for accuracy, usability, offer consistency and booking friction, coordinating improvements with Revenue Management, Home Office and digital partners.
- Develop and optimize dedicated landing pages for commercial campaigns, seasonal programming, signature experiences, partnerships and priority business segments.
- Lead search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO) content initiatives with Home Office teams and agencies.
- Strengthen visibility and accurate brand representation across search engines and AI-powered discovery platforms, including large language models (LLMs), through clear property information, FAQs, destination content and experience descriptions.
- Monitor website engagement, traffic sources and booking behavior, translating insights into recommendations that improve the guest journey and support direct bookings.

Paid Media & Integrated Campaigns

- Serve as the primary contact for the paid digital marketing agency, ensuring strategies, budgets and campaign execution align with Etéreo’s marketing goals and commercial priorities.
- Lead the planning and coordination of paid media, paid social, organic social and email campaigns based on seasonality, demand, need periods, priority markets and offers.
- Partner with Sales,



Revenue Management and the Area Director of Marketing to translate business objectives into targeted campaigns.
- Develop creative briefs for display banners, social ads, email campaigns and landing pages, defining objectives, audiences, messaging, assets, calls to action and timelines.
- Coordinate creative production, approvals and launches with agencies, Home Office teams and the Social Media Coordinator.
- Ensure campaign messaging, offers and creative remain consistent across advertising, email, social channels, landing pages and the booking engine.
- Review campaign performance with the agency and recommend adjustments to targeting, creative, budget allocation and landing pages.

Email, Social Media & Content

- Manage the email marketing calendar, leading content planning, copywriting and creative briefs in coordination with property and Home Office teams.
- Support audience segmentation, campaign scheduling, testing and performance review to improve engagement and conversion.
- Work closely with the Social Media Coordinator to align content calendars, storytelling and organic social activity with website initiatives and commercial priorities.
- Develop and review copy and content ideas across accommodations, culinary, wellbeing, design, experiences and seasonal programming.
- Maintain an organized library of approved photography, video, logos and marketing assets.
- Keep digital collateral, fact sheets, property guides and experience resources accurate and up to date.

PR & On-Property Brand Ambassador

Public Relations & Tastemaker Hosting

- Support the Area Director of Marketing in PR activities,



including media and tastemaker relations, hosted stays and visits.
- Serve as an on-property brand ambassador for visiting media, tastemakers and partners, sharing Etéreo’s distinctive stories and facilitating meaningful experiences.
- Coordinate reservations, itineraries, amenities, dining, wellbeing experiences and internal communications with PR agencies and hotel departments.
- Ensure hosted visits align with agreed objectives, brand positioning and operational capabilities.
- Support property tours, interviews and other media-related activities.
- Maintain current press materials, property information and hosting documentation, and track resulting coverage and agreed deliverables.

Partnerships, Activations & Production

- Help identify relevant luxury, lifestyle, culinary, wellbeing and cultural partners aligned with Etéreo’s positioning.
- Coordinate partnerships and PR activations from planning through execution, working closely with operations to align responsibilities, logistics, timelines and guest experiences.
- Support on-property photoshoots and content production, coordinating schedules, locations, shot lists, talent and operational requirements.
- Track partnership commitments and deliverables, supporting timely follow-up with agencies and partners.
- Serve as an on-property brand guardian, ensuring guest-facing materials and activations reflect Etéreo’s visual identity, voice and luxury positioning.

Reporting & Administration

- Prepare marketing reports highlighting website performance, paid media results, email engagement, social performance, PR activity and partnership outcomes.
- Maintain campaign calendars, project trackers, budgets, invoices and expense records.
- Manage deadlines and stakeholder communications across digital initiatives and on-property activities.
- Support the Area Director of Marketing with planning, presentations, research and departmental priorities.

📌 Marketing Manager (Playa del Carmen)
🏢 Etereo
📍 Playa del Carmen