- 1. Participate in the annual business planning of product line/customer of the branch office, complete and implement business planning for the responsible customers,and recommend KA breakthrough list basedon business strategies.
- 2. Complete the scanning of basic information, competitor information,procurement mode,procurementdecision-making chain, supplier list and other comprehensive information of the responsible customers,and propose annual work plans with priorities for different KA customers through analysis.
- 3. Be able to collect informationfrommultiplechannels, comprehensively analyze and judge the marketsituation,and provide constructive opinions and suggestions for the annual business planning of productline/customer.

Customer Management and Sales Operations

- 1. Develop director/expert relationships inhigh-end/large hospitals,enhance customer relationshiplevels,gain in-depth understanding of customer needs andpainpoints, combineproduct strategies and ITinterconnection, providedifferentiated solutions tomeet different customers' requirements, achievesingle/cross departments breakthroughs inproduct collaboration, andachieve large-scale saleswithdemonstration effects.
- 2. By leveraging the advantages of Mindray products inhigh-end products in KA customer departments, creating regional windowhospitals andenhancing brandinfluence.
- 3. Proactively identify newbusiness opportunities in target customers,



analyze their current usage of productsandservices,and explore potential opportunities; Monitor therafter-salesperformance of target customers,and promptly coordinate and resolve potential issues.

Market Promotion

- 1. Based on different customers' presente needs andpainpoints, plan andorganizepromotion events, channelmeetings, academicmeetings, departmentalmeetings, etc. for specific customer groups ornew/important products.
- 2. With the support of the Mindrayplatform, invite the presidents/directors/ITdepartmentsofmajorKAhospitals to further understand Mindray's international windows it es and headquarters' production andR&D; capabilities ,enhance customer confidence,and achieve sales intentions.
- 1. Based on understanding of customers,effectively integrate existing distributor resources,guide and leaddistributors' sales staff to collect business opportunities and maintain daily relationships in the hospitalthey are responsible for.
- 2. Basedon theexistingchannels for conductingbusiness, developthesecondarychannel network forcustomers, effectively identify and develop strong channels of different hospitals, introduce solutionsuppliers in large projects, and expand the reserve channel pool.
- 3. Cooperate with the product lines a les managers to supervise distributors' business opportunities; Sharesuccessful cases of breakthrough in window hospitals to empower distributors' team.

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📌 KA PMLS Monterrey
🏢 Mindray Bio-Medical Electronics Co.
📍 Monterrey