Key Responsibilities
- Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed , ensuring consumers find and subsequently buy the right adidas products when browsing the account’s website, ultimately driving online sell-out and increasing adidas online brand share
- Input into development of Digital growth initiatives to tailor approach to the partner account’s needs ; areas of the initiatives will include but are not limited to: organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
- Inputfeedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Integral DPC teams
- Input into the development of aDigital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets,



in close collaboration with the Account Lead
- Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
- Continuously monitor the adidas assortment on the account’s website foravailability, price, out-of-stock rate etc. (“digital store visit”)
- Continuously monitor and reportkey performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
- Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.

Key Relationships
- Market Digital Partner Commer

📌 Sr. Specialist Digital Key Account Coordinator (Ciudad de México)
🏢 Adidas
📍 Ciudad de México