As a Recruitment Marketing Specialist, you are responsible for executing recruitment marketing initiatives that strengthen Schneider Electric's employer brand and attract top talent across priority markets and talent segments. As a member of the Global Employer Brand team, you bring Schneider Electric's employer brand to life through compelling campaigns, content, and talent attraction initiatives that build awareness, inspire engagement, and drive candidate action. You develop and activate multi-channel marketing strategies that connect talent to Schneider Electric's purpose, values, culture, and career opportunities while leveraging data-driven insights to optimize performance across the brand-to-hire funnel. Applying your expertise, you’ll drive measurable talent attraction outcomes and continuously evaluate and enhance campaign effectiveness. Your work directly contributes to employer brand visibility, talent audience engagement, and the growth of Schneider Electric's talent ecosystem. What will you do? 1. Talent Segment Recruitment Marketing Own recruitment marketing initiatives for assigned talent segments, developing attraction strategies aligned with global talent priorities Build a deep understanding of target talent audiences, market trends, and candidate behaviors to inform campaign and content development Translate talent attraction objectives into targeted recruitment marketing initiatives that increase awareness, engagement, and action among prospective talent Partner with Talent Acquisition and business stakeholders to align marketing efforts with strategic workforce priorities 2. Campaign Development and Execution Develop and execute multi-channel recruitment marketing campaigns across organic and paid channels, events, and digital platforms Manage campaign planning, content calendars,



and deployment activities Collaborate with internal and external partners to deliver high-quality campaigns that support talent attraction objectives Identify opportunities to improve campaign effectiveness and audience engagement across the brand-to-hire journey 3. Stakeholder Collaboration and Innovation Partner with Talent Attraction, Communications, Marketing, and business stakeholders to support global employer brand and recruitment marketing initiatives Collaborate closely with the Global Employer Brand team to ensure alignment on messaging, priorities, and strategic objectives Build strong stakeholder relationships and provide recruitment marketing expertise and guidance Contribute innovative ideas, best practices, and continuous improvement opportunities that enhance talent attraction effectiveness Scope of Role Focus: Talent attraction, recruitment marketing, employer brand activation, and audience engagement Primary Domain: Recruitment Marketing and Employer Brand Geographic Reach: Global, supporting enterprise-wide employer brand and talent attraction priorities across assigned talent segments Operating Model: Acts as the recruitment marketing owner for designated talent segments, translating Schneider Electric's employer brand strategy into targeted attraction campaigns, content,



and audience engagement initiatives What qualifications will make you successful? Experience in recruitment marketing and employer branding Experience developing and executing multi-channel marketing campaigns that drive audience awareness, engagement, and talent attraction outcomes Strong understanding of social media, content marketing, digital advertising, and audience engagement best practices Experience leveraging data and insights to evaluate performance, identify opportunities, and optimize marketing effectiveness Strong storytelling, content development, and communication skills with the ability to translate complex topics into compelling talent-focused messaging Ability to manage multiple projects and priorities while collaborating effectively across a general, matrixed organization Experience with recruitment marketing, CRM, marketing automation, analytics, or talent engagement platforms is preferred Experience working across diverse talent audiences and global stakeholder groups is preferred Key Competencies Recruitment Marketing Expertise Employer Brand Storytelling Audience-Centric Marketing Digital Campaign Execution Data-Driven Decision Making Stakeholder Collaboration and Influence Project Management and Execution Excellence Creativity and Innovation Continuous Improvement Mindset Customer First Mindset Nice to Have: AI Curiosity and Digital Innovation Mindset A desirable qualification for this role is a curiosity about emerging AI and digital marketing technologies and their potential to enhance talent attraction and audience engagement. The ideal candidate embraces innovation, seeks opportunities to improve marketing effectiveness through automation and data-driven insights, and continuously explores new approaches to strengthen employer brand impact and candidate experiences.

📌 Specialist, Employer Branding (Ciudad de México)
🏢 Schneider Electric
📍 Ciudad de México