Responsible for planning, organizing, and driving the effective implementation of the communication strategy and key campaigns of the Business Unit, with a consumer-driven mindset and local relevance, with focus on building credibility and to drive sales.
Ensure the seasonal activation execution across all Marketing channels is consistent with pre-season and in season organization and direction.
Key Responsibilities
• Drive the annual and seasonal BU activation plan, translating the BU go-to-market strategy and aligned Global and Regional priorities into key campaigns and brand moments across channels. Integrate artists, influencers, events, and communities to drive brand and business KPIs.
• Responsible for ensuring the best possible campaign tools and content to cover all relevant consumer touchpoints (media, digital activation, adidas apps, publishing, social, public relations, Own Retail and trade marketing, consumer-facing events) are delivered for the category OTIF to ensure effective implementation.
• Create or adapt any additional category brand communication content to maximize consumer impact for relevant channels (where required and approved by General) with a hyper local point of view.
• Responsible for creating and embedding a process with the Regional Activation team to gather input, provide the necessary tools, and approve execution plans.
• Establish a consumer study process to bring the consumer perspective into seasonal planning, generating actionable insights that inform BU priorities, campaigns, and activation plans.
• Provide input to the Global and Regional BU team to ensure Brand Marketing tools are optimized to best meet Market needs to build consistent, efficient, and standardized marketing plans.
• Input into the creation of a seasonal and annual Brand Calendar which includes Omni Channel activation.
• Brief and manage internal and/or external resources for creating and adapting locally ne
📌 Sr. Manager Brand Comms Originals (Ciudad de México)
🏢 Adidas
📍 Ciudad de México
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