Location
Onsite in Monterrey, Mexico or Hybrid from other regions with frequent travel to Monterrey office
About the Hiring Company
We are looking for a strategic and hands-on Head/ Director of Marketing to lead all customer acquisition efforts in Mexico/ LATAM markets and drive scalable, profitable growth.
As Head/ Director of Marketing, you will own the full strategic marketing across paid media, affiliates, partnerships, and emerging growth channels. You will be responsible for driving first-time depositors (FTDs) and maximizing LTV, acquisition, retention, etc.
This is a high-impact leadership role requiring deep knowledge of the Mexican & LATAM digital landscape, regulatory nuances, and player behavior within sportsbook and online casino.
Job Responsibilities
Develop and execute a multi-channel acquisition and overall marketing strategy tailored to the Mexican market
Own acquisition forecasting, budget allocation and performance targets
Build and lead a high-performing acquisition team (paid media, affiliates, media buying, performance analytics)
Partner closely with CRM, Product, BI, Compliance,



and Creative teams to align growth initiatives
Oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc
Continuously optimize campaigns to improve conversion rates
Implement rigorous A/B testing frameworks across creatives, landing pages, offers, and targeting
Lead affiliate program strategy & build relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.
The Successful Candidate
5+ years in iGaming, preferably Sports-focused in Mexico or LATAM markets, with a holistic view and approach on overall marketing strategies
Proven experience scaling acquisition in Mexico or LATAM markets
Strong track record managing monthly marketing budgets
Data-driven decision-maker with strong commercial acumen
Deep knowledge of Mexican digital advertising landscape and Mexican culture.
Strong negotiation and partner management skills
Advanced understanding of funnel optimization and player economics
Fluent in Spanish and English
#J-*****-Ljbffr

📌 Head / Director Of Marketing – Igaming – Onsite Or Hybrid, Mexico (Monterrey)
🏢 Smartconsulting.Net
📍 Monterrey