AbbVie seeks a Brand Manager in Mexico City to lead patient-centric brand strategies and marketing initiatives. The role involves synthesizing patient insights, developing brand positioning, managing cross-functional teams, and overseeing tactical and strategic brand planning to drive business objectives.
Responsibilities
Synthesize patient experience insights and develop patient journey mapping for brand strategy
Collaborate with stakeholders to identify target segments and drive Close Loop Marketing engagement
Guide design and implementation of marketing activities across traditional and non-traditional channels
Develop marketing inputs for strategic brand plans and coordinate tactical and long-range planning
Monitor brand KPIs, manage budgets,



track ROI, and lead brand team (if applicable)
Requirements
Bachelor's degree or equivalent
Proven marketing success in biotech or pharmaceutical industry
Ability to translate strategy into actionable marketing plans
Experience leading and coordinating cross-functional teams
Solid knowledge of healthcare environment and strategic marketing principles
Strong finance knowledge and English language proficiency
Preferred: FMCG, media, digital, or pharmaceutical sales experience

📌 Brand Manager (Xico)
🏢 Abbvie
📍 Xico