Zamora Company is a globally recognized brand dedicated to crafting high-quality spirits and beverages. Our flagship product, Licor 43, is a unique Spanish liqueur celebrated for its distinct flavor profile and versatility. We are committed to innovation, quality, and the pursuit of excellence in every bottle. Licor 43 is the fastest growing cordial brand in the world with over 1.1M cases worldwide and growing. Latin America is fundamental to that growth.
The Area Director is responsible for developing and implementing effective sales strategies to achieve revenue targets, building, and managing strong relationships with distributors, and providing outstanding customer service to our retail partners. The ideal candidate will have a deep knowledge of the spirits industry, a proven track record in sales and marketing as well as a deep understanding of supply chain management.
Key Responsibilities
Strategic & Operational Leadership
Applies and implements the agreed Strategic Commercial plans for assigned markets.
Applies the pricing strategy with the distributors and partners in the assigned markets.
Commercial Performance (Core Focus: Licor 43)
Partners with the Cluster Director to set Annual Depletions and Financial Goals and define the strategies to attain them. Evaluates and implements appropriate sales techniques to drive profitable growth.
Collaborates with Cluster Director on Annual Budget, Resource Allocation and Strategic 3-year Plan.
Engages with and regularly visits assigned importers' General Managers, Marketing Directors, and Brand Managers to achieve annual business objectives across markets. Identifies opportunities to strengthen advocacy for the portfolio and develops tactical programs aligned with strategic priorities for core brands.
Provides feedback to Integral Marketing teams to optimize the brand and commercial concept needed in the markets.
Co-develops with the distributor local teams and approves concepts aligned with the Brand Plan and the Commercial Plan.
Actively cooperates with relevant stakeholders to impact the plans execution.
Train and optimize local distributor capabilities to optimize results




Participates in Sales Planning and Promotional events, as needed.
Responds promptly to distributor requests and takes appropriate action, while strengthening relationships through regular meetings and business reviews.
Tracks, evaluates and reports results to the Cluster Director for the Business Reviews.
In collaboration with the Cluster Director, forecasts shipments and depletion trends to maintain appropriate distributor inventory levels based on target days of supply and transit lead times.
Manages POS needs for distributors in territory and provides accounting of annual spend. Provides recommendations for POS needs in Focus Markets.
Develops and promotions to increase volume sales and brand awareness. Works with local partners and Brand Ambassadors/Activation Managers, to ensure seamless training and execution.
People Management
Lead and motivate the team to build a high-performing culture and elevate employee engagement.
Create a unified "ONE Team" culture, aligning the
workforce
behind the LATAM agenda.
Oversee
team
development and maximize sales force performance.
Develop and upgrade strong commercial and marketing capabilities, raising the bar, across the entire marketing and sales organization.
Financial Stewardship
In partnership with the CLuster Director control the pricing, investments, T&E;, capex,etc linked with the Zamora Company financial strategy, make high-quality investing decisions, and ensure financial success and sustainability.
Act and make decisions based on data, facts and figures, justifying all investments and ensuring a strong ROI.
Control the A&P;, Overheads expenses and investments at detail level.
Analyze reports granularly and set up plans at granular level, to drive solutions for company growth.
Business Development
Maintain deep market and industry knowledge,



closed relationship with the key stakeholders within the sector.
Build trust with key partners and stakeholders, acting as the main point of contact for distributors and key stakeholders in the region.
Foster a culture of efficiency and results focus.
Act as an entrepreneur with a start up mindset, always looking for business opportunities with special focus on Licor 43 development.
Requirements & Skills
Experience & Education
Bachelor's degree in business or sales and at least 10 years of related sales management experience or a commensurate combination of education and experience.
Located in Mexico City.
Wine & Spirits related industry experience is required.
Fluent in English and Spanish
Must have proven background within Spirits Supplier or Distributor Management.
A solid understanding of the beverage alcohol business and possess excellent selling, critical thinking, analytical, and decision-making skills.
Possess a proven track record – strong account network and building brands.
Able to create advocacy for Zamora Company brands in the targeted accounts.
Ability to maximize ROI by appropriately managing financial budgets.
Professional sales, presentation, and negotiation skills.
Proficient with Excel, Word, PowerPoint, and Google Workspace (Docs, Sheets, Slides, Gmail, Calendar, Drive, Meet).
Strong Organization Skills required to be successful.
Strong communication and follow-up skills.
Must possess and maintain a current, valid driver's license.
Must be willing and able to travel up to 40% of the time and work evenings/weekends as the job requires.
Ability to lead diverse teams, listen, process divergent opinions, and foster cross-team collaboration.
The Zamora Americas, Inc is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Agencies need not inquire.

📌 Area Director - Mexico City (Xico)
🏢 The Zamora Americas
📍 Xico