Merck seeks a Senior Specialist for Customer Engagement Deployment & Transformation to serve as the LATAM regional lead connecting global customer engagement initiatives with local market execution. The role focuses on implementing digital marketing platforms, driving adoption, managing transformation, and ensuring consistent regional deployment of enterprise capabilities.
Responsibilities
Lead LATAM regional deployment of general Customer Engagement initiatives, tools, and working practices
Build activation plans aligning global priorities with local market needs and monitor adoption progress
Serve as regional point of contact for Customer Engagement transformation and capability deployment
Establish feedback channels with local markets and translate regional needs for global teams
Track capability adoption metrics, measure business impact,



and develop executive dashboards
Requirements
Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field
Minimum 5+ years in Customer Engagement, Digital Marketing, MarTech, or Business Transformation
Experience leading regional or multi-country projects in matrixed organizations
Strong project and change management expertise with stakeholder alignment skills
Fluent English required; Spanish and/or Portuguese strongly preferred
Pharmaceutical, Animal Health, Healthcare, or regulated-industry background preferred
Familiarity with platforms such as Veeva PromoMats, OneCRM, Salesforce Marketing Cloud, Adobe Workfront

📌 Sr. Spclst, Customer Engagement Deployment & Transformation (Estado de México)
🏢 Merck
📍 Estado de México