? WE’RE HIRING / ESTAMOS CONTRATANDO
B2C Growth Marketing Specialist / Especialista en Growth Marketing B2C
? Mérida, Yucatán, México
? Full-time | Hybrid / Jornada completa | Híbrido
?? ENGLISH
EducUp is looking for a B2C Growth Marketing Specialist to help us scale student acquisition across our professional education products in the U.S.
We’re looking for someone who can lead B2C growth strategies, acquire users efficiently, improve conversion funnels, and turn marketing investment into measurable revenue growth.
What you’ll work on:
• Lead and execute B2C growth and customer acquisition strategies
• Manage and optimize Google Ads, Meta Ads, and other paid acquisition channels
• Improve CAC, conversion rates, ROAS, and overall funnel performance
• Build and optimize landing pages, offers, promotions, and acquisition funnels
• Test audiences, creatives, messaging, pricing, and promotional strategies
• Develop retargeting and lifecycle marketing campaigns
• Support email marketing, SEO, content, and organic acquisition initiatives
• Analyze user behavior and identify opportunities to improve activation and conversion
• Work closely with Product, Content, Sales, and Leadership
• Identify scalable opportunities to grow enrollments and revenue
What we’re looking for:
• Experience in B2C growth, performance marketing, user acquisition, or digital marketing
• Strong experience with Google Ads and Meta Ads
• Solid understanding of funnels, conversion optimization, CAC, ROAS, and retention
• Analytical and highly results-oriented mindset
• Comfortable testing, iterating, and moving fast
• Proactive, resourceful, and able to work independently
• Good English communication skills
• Based in Mérida, Yucatán, or available to work from Mérida
• Experience in EdTech, e-learning, subscriptions, marketplaces, or consumer apps is a plus
? Competitive base compensation + performance incentives based on experience.
If you’re interested, send us your CV along with a short introduc
📌 C Growth Marketing Specialist (Mérida)
🏢 EducUp
📍 Mérida