Schaeffler is a dynamic general technology company and its success has been a result of its entrepreneurial spirit and long history of private ownership. As a partner to all of the major automobile manufacturers, as well as key players in the aerospace and industrial sectors, we offer you many development opportunities.
Your Key Responsibilities
Develop and implement integrated marketing communication plans for VLS products / brands / service solutions, based on business and product strategies.
Oversees product introductions, marketing/sales campaigns, promotion activities, and advertising and assess their success against the plan.
Ensures connection between marketing and sales functions and supervise joint efforts with distribution channels
Ensures provision and implementation of required infrastructure and resources for marketing and product management activities (training, tools, guidelines, etc.).
Implies and coordinates regionally-dedicated tasks and projects led by Global Marketing teams
Works closely with Sales,
Technical Services and Product management teams enabling them to meet their commercial objectives and to ensure that marketing and sales activities are coordinated
- Actively engage internal and external stakeholders to enhance and strengthen Schaeffler's brand identity and resonance Works closely with Digital, Regional and Global Marketing teams to define marketing materials and programs, development of marketing tools based on the product related content Oversees continuous analysis of competitive environment, market development and consumer trends
- Identify strategic sponsorship and brand promotion opportunities in accordance with the Corporate Sponsoring strategy and regional priorities
- Ensures compliance and corporate governance with regard to laws, guidelines and standards within the area of responsibility Maintains effective internal communication to ensure that all relevant functions are kept informed about marketing objectives Ensures deplo