LocationOnsite in Monterrey, Mexico or Hybrid from other regions with frequent travel to Monterrey office
About the Hiring CompanyWe are looking for a strategic and hands-on Head/ Director of Marketing to lead all customer acquisition efforts in Mexico/ LATAM markets and drive scalable, profitable growth.
As Head/ Director of Marketing, you will own the full strategic marketing across paid media, affiliates, partnerships, and emerging growth channels. You will be responsible for driving first-time depositors (FTDs) and maximizing LTV, acquisition, retention, etc.
This is a high-impact leadership role requiring deep knowledge of the Mexican & LATAM digital landscape, regulatory nuances, and player behavior within sportsbook and online casino.
Job Responsibilities
- Develop and execute a multi-channel acquisition and overall marketing strategy tailored to the Mexican market
- Own acquisition forecasting, budget allocation and performance targets
- Build and lead a high-performing acquisition team (paid media, affiliates, media buying, performance analytics)
- Partner closely with CRM,



Product, BI, Compliance, and Creative teams to align growth initiatives
- Oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc
- Continuously optimize campaigns to improve conversion rates
- Implement rigorous A/B testing frameworks across creatives, landing pages, offers, and targeting
- Lead affiliate program strategy & build relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.

The Successful Candidate
- 5+ years in iGaming, preferably Sports-focused in Mexico or LATAM markets, with a holistic view and approach on overall marketing strategies
- Proven experience scaling acquisition in Mexico or LATAM markets
- Strong track record managing monthly marketing budgets
- Data-driven decision-maker with strong commercial acumen
- Deep knowledge of Mexican digital advertising landscape and Mexican culture

📌 Head / Director of Marketing – iGaming – Onsite or Hybrid, Mexico (Monterrey)
🏢 Smartconsulting.Net
📍 Monterrey