About the role:

You are in charge of commercializing every Shameless Snacks product: taking an approved brief and delivering a formula, spec, supplier and stable first commercial production run, on the roadmap date and at the target cost. You own the technical answer to “can we make this, where, and at what COGS,” and the go/no-go at each step from bench to first run.

Shameless is an omnichannel better-for-you confectionery brand. We do not own plants. Product is made by co-manufacturers across several confectionery platforms, and the company owns its formulas. This role is the technical center of that model.

What you own:
- The commercialization timeline for every product, brief to first production run, and the go/no-go at each step
- Feasibility and cost reads on every brief before it is approved: can we make it, where, and at what COGS.
- Formulation across all platforms, with every formula owned by Shameless in writing.
- Benchtop samples, hands-on — you make them yourself and through flavor-house and co-manufacturer labs (there is no in-house lab today),



and deliver them to Brand 3–4 weeks before flavor lock.
- Regulatory and label data: nutrition panel, sugar grams, allergens, claims substantiation.
- Technical specs and acceptance criteria: sensory, texture, shelf life, stability. You own technical sensory; Brand owns consumer acceptance.
- Structural packaging spec (bag, master case, display) with Brand on artwork.
- Supplier and co-manufacturer technical qualification: technical fit, trials, site audits. You recommend which co-manufacturer makes what.
- Pilot runs, stability, scale-up and first commercial run, ending in a released spec, BOM and test plan handed to Quality and Procurement
- Post-launch improvement: sensory consistency, cost-down and reformulation, driven by market feedback and quality signals

How you work with the rest of the company:

Brand decides what and when. You decide how, and whether it can be done at cost. Each function holds th

📌 Director, Product Development (México)
🏢 Shameless Foods
📍 México