Role Summary

We are looking for a hands-on Growth Marketing Specialist who can turn marketing plans into organized, high-quality execution and independently manage assigned campaigns and programs from planning through launch, measurement, and optimization.

You will work across multi-channel campaigns, email programs, content, events, social media, sales enablement, and HubSpot to help Immerse reach the right audiences, create demand, and contribute to pipeline growth.

This role is adecuado for someone who already has solid hands-on B2B marketing experience and is ready to take greater ownership of their work. You will be expected to manage programs with limited supervision, keep work moving across stakeholders, analyze results, recommend improvements, and continuously strengthen how we execute.

Responsibilities

Campaign execution and lead generation

• Manage the execution of integrated B2B campaigns across email, content, social media, events, and other channels.

• Translate campaign strategies into actionable timelines, task lists, briefs, asset requirements, audience segments,



and launch plans.

• Build, test, launch, and monitor campaign assets, ensuring links, forms, tracking, copy, creative, and audience targeting are accurate.

• Monitor campaign performance across engagement, leads, conversion, and pipeline contribution.

• Identify performance trends and recommend practical optimizations and experiments based on campaign results.

• Manage assigned campaigns from planning through launch and post-campaign analysis, coordinating stakeholders and dependencies along the way.

Email, HubSpot, and marketing operations

• Build and manage marketing emails, nurture sequences, lists, forms, landing pages, and simple workflows in HubSpot.

• Monitor email, landing page, and funnel performance and recommend improvements based on results.

• Ensure campaign tracking, UTMs, forms, and lead capture processes are implemented accurately.

• Support lead routing, campaig

📌 Growth Marketing Specialist (México)
🏢 Immerse
📍 México