pfizer seeks a country brand lead to develop and execute mrna vaccine and antiviral strategies for mexico. The role encompasses brand strategy, revenue growth, budget management, and cross-functional collaboration to maximize market access and portfolio value in infectious disease.

responsibilities

- develop and execute mexico's mrna vaccine strategic plan to maximize country access and revenue
- manage revenue growth, lifecycle management, forecasting, and profitability targets for mrna franchise
- allocate and execute brand budgets aligned with local strategic pillars and market tactics
- lead cross-functional project teams and drive matrix management between integral, regional, and country teams




- design and launch marketing awareness campaigns and omnichannel strategies for vaccines and antivirals

requirements

- 5-10 years marketing or related function experience with specialty products
- demonstrated vaccine experience or public access strategy in emerging markets/latam
- bachelor's degree required; master's degree or mba preferred
- strong english fluency, written and spoken
- strategic thinking and ability to influence internal and external stakeholders
- project leadership managing complex cross-functional teams
- data analysis and p&l; financial acumen

📌 Country brand lead mrna vaccines & antivirals (Ciudad de México)
🏢 Pfizer
📍 Ciudad de México