Company OverviewOur client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine strategy, creative, and data-driven execution to help universities and organizations achieve measurable growth in enrollments, applications, inquiries, and awareness.Your RoleAs Technical SEO Lead, you'll be the technical SEO expert across a portfolio of higher education partner accounts. Your work improves their visibility in traditional search, answer engines, and generative AI search.The role has two sides. The first is technical SEO: you find the issues that affect rankings and traffic, write specs developers can act on, and follow through until fixes are live. The second is building Claude-based tools and workflows that reduce manual work in audits, reporting, QA, and content production. That way the team spends its time editing and reviewing rather than starting from scratch.You'll work alongside the SEO Lead and support the Executive Director of SEO.You'llLead technical SEO across client accountsRun technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken linksPrioritize issues by impact and effort, and defend those callsWrite dev-ready specs for web developers and client teams, then follow through until fixes are released and verifiedHandle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank MathMonitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients doOwn technical readiness for AI search (AEO/GEO): crawler access, structured data, entity optimization,



and content structure that LLM-driven search can parse and citeBuild the systems that scale the SEO serviceDesign and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QABuild content production systems that convert briefs, client rules, and optimization targets into near-publish-ready draftsTranslate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can runConnect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attentionDocument each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don'tSupport the team and client successAct as the team's go-to resource on technical questionsJoin client calls when a deep technical topic needs expert explanation, with the SEO Lead leading the conversationEvaluate emerging search technologies and recommend new tools, processes, and workflowsYou Bring5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at onceA track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed. We care more about your judgment than the length of your checklist.Deep hands-on experience with Google Search Console, GA4, Screaming Frog,



and Ahrefs or SemrushStrong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building themAdvanced, hands-on experience with Claude, including building agents and AI-assisted workflows that other people use in real workClear written communication. You can write a spec a developer can act on and a recommendation a client can understand.Comfort owning outcomes across many accounts at once without waiting to be told what's nextBonus PointsExperience with the Claude API or other APIs, or basic scripting in Python or JavaScriptExperience with AI search visibility (AEO/GEO) and how LLM-driven search finds and cites contentExperience with log file analysis, JavaScript SEO, or large-scale site migrationsFamiliarity with Grammarly, Asana, or similar tools used across content and delivery teamsExperience in higher education or enrollment marketingWhat's OfferedFully remote workCompensation based on experience; share your target rangeA portfolio of higher education partner accounts with different sites and technical setupsHands-on work in SEO, AEO, and GEO as AI search changes how students find schoolsDirect influence on how the agency's SEO service runs, through the systems you build and documentInterview Process1️⃣ Application Review: resume and SEO experience2️⃣ Intro Call: background, technical expertise, and client experience3️⃣ Hiring Manager Interview: SEO strategy, technical knowledge, and analytics4️⃣ Team Interview: collaboration, communication, and problem-solving approach5️⃣ Offer Stage: final discussions and onboarding

📌 Technical Seo Lead | Remote For U.S.-Based Higher Education Marketing Agency (Tijuana)
🏢 Atomic Hr
📍 Tijuana