We are looking for a modern Media & Digital leader, who deeply understands how media, social platforms, content and creators work together to build brands and drive business results. The Media & Digital manager manager is responsible for managing digital and media ecosystems for Heinz Brand in its 2 priority categories Tomato Ketchup & Mayonnaise. Beyond strong media strategy and planning expertise, this person should have hands-on experience in content creation, social ecosystems, influencer marketing and emerging digital formats, bringing a fresh perspective on how brands connect with consumers in today's media landscape. In terms of marketing performance, maximizing ROI remains one of the most important priorities of the role. This role will own the annual media planning, day-to-day management of media plan and resources & digital ecosystem management. Lead and influence work with integral media team & local & global media agency partners, media vendors & content creators to deliver winning & optimized media plans that deliver the best ROI & strengthen brand power. Over time,



this leader will play a key role in helping Heinz build and manage future in-house digital and content capabilities.

Job Description

Key Activities/ Deliverables:

• 1. Translate brand objectives into integrated media and digital strategies

Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.

• 2. Build social and content ecosystems that strengthen consumer connection

Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.

• 3. Execute media investments with excellence and accountability

Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.

• 4. Maximize media effectiveness and ROI

Drive continuous optimization through te

📌 Digital & Media Manager (Venustiano Carranza)
🏢 Kraft Heinz
📍 Venustiano Carranza