Performance Marketing Lead

Apply here: https://tricurainsurance.io/careers/performance-marketing-lead

Remote (Latin America-based; English-fluent)
Department: Marketing (3 people)
Reports to: Director of Marketing
Direct reports: None — 100% hands-on
Company size: ~70 employees

About Tricura:

Tricura Insurance Group is a next-generation, tech-enabled insurance and risk management company transforming how healthcare organizations protect, manage, and grow their operations.

We're a general, remote-first team headquartered in New York, combining deep insurance expertise with modern technology to build smarter, faster, and more transparent solutions for the healthcare industry.

We're building products and internal systems that leverage AI, automation, and data to fundamentally improve how our business operates.

If you're excited by combining marketing, technology, data, and business economics to solve complex growth challenges — and want significant ownership over how a company invests in marketing — we'd love to meet you.

About the Role:





We're looking for a hands-on Performance Marketing Lead to own the strategy, economics, and execution of our paid and data-driven marketing programs.

This is not a traditional performance marketing role where you're handed a budget and a target CAC and asked to optimize campaigns against it.

We want someone who can understand the economics of the business, determine what marketing should optimize for, form an independent point of view, and then build and execute the strategy to get there.

You'll work across paid media, programmatic marketing, ABM, marketing analytics, attribution, conversion optimization, and marketing automation.

You'll need to understand the relationship between CAC, revenue per customer, retention, margins, LTV, funnel conversion, and marketing investment — and use that understanding to make better decisions about where and how we spend.

We're also sitting on a strong source of potential demand: we ofte

📌 Performance Marketing Lead (México)
🏢 Tricura Insurance Group
📍 México