The Channel Portfolio Marketing Manager is responsible for developing and leading the category strategy across assigned channels to drive revenue growth, profitable demand generation, market share gains, and customer engagement. This role owns the planning, prioritization, execution, and optimization of promotional investments, ensuring alignment with sales objectives, customer needs, brand strategy, and business priorities.

Working closely with Account Channel, Sales, Product Marketing, Brand Marketing, Finance, and Operations, the Channel Portfolio Marketing Manager serves as the strategic leader for promotional planning and category growth. This role identifies growth opportunities, develops promotional frameworks, evaluates investment effectiveness, and drives continuous optimization of promotional programs to maximize return on investment and business impact.

Job Description

Duties and Responsibilities

• Develop and execute IC promotional strategies and annual promotional calendars that drive revenue, profitability, customer acquisition, and market share growth.




• Lead the planning, prioritization, and optimization of promotional investments across products, categories, customers, and channel partners.
• Design and implement promotional frameworks, pricing strategies, demand generation programs, bundles, incentives, and customer-facing offers that support business objectives.
• Partner with Channel Account, Sales, Product Marketing, and Finance to develop promotional business cases, investment recommendations, and annual growth plans.
• Analyze promotional performance, customer behavior, sales trends, and competitive activities to identify opportunities and improve investment effectiveness.
• Establish KPIs, measurement methodologies, and reporting processes to evaluate promotional ROI and overall business impact.
• Monitor market conditions, pricing movements, competitive promotions, and channel dynamics to proactively recommend strategic actions.
• Lead c

📌 Channel Portfolio Marketing Manager (Torreón)
🏢 Milwaukee Tool
📍 Torreón